– All right, so in thisclip we are going to talkabout four ways to crush B2B marketingfor this year and beyond. But before we do, if you enjoy clipsaround marketing business,entrepreneurship,don’t forget to subscribebecause, well, you want to grow,and we also wanna grow too, right?So, we do a lot of B2Bmarketing on the agency sitewith our software as welland even this podcast, kind of B2B too. So, what do we do around B2B marketing?If you are doing a, let’s say you havea B2B SaaS product or even,any product online atall, so do a free trial,and instead of doing a 30 day free trialor instead of doing the 21 day free trialor a 14 day free trial,do a seven day free trial. There’s a guy out there thatworks, his name’s Tom Tunguz,and he was on my podcasta couple years ago,and he’s really good,he’s a venture capitalistbut he’s also really goodwith statistics, right?So he surveyed about 600 B2B companiesand he pulled up a bunch of numbers,and it doesn’t matterif you’re doing 30 days,21 days, 14 days, even seven days,the conversion rate is the same,so shorten your free trial. So first do a free trial,and then shorten thelength of your free trials. Second thing is when it comes towhen you wanna crush B2B marketing,think about product-led growth,so I just talked about the free trial,but is there any way you can do freemium?So freemium, if you look at HubSpot,they are completely free now. So if you wanna unlockall their other featuresin their CRM, if you wanna unlock sales,you wanna unlock marketing, it’s all,there’s a little lock button next to it,and you have to pay for those featuresbut freemium is a verypowerful marketing strategybecause what you’re doingis you’re risking a lotand you know that, maybe ifyou get 100 freemium users,maybe only five if you’re luckywill end up paying for your product,so it’s a big gamblethat you have to take butyou look at Neil has paid$250,000 for Ubersuggest,and his payroll for Ubersuggest right nowis pretty expensive, Ithink it’s five figuresor even six figures a month right now,but it’s a completely free tool,and then what he’s doingnow is he’s buildingso much goodwill people,it’s getting a lot of links,it’s getting a lot of usage from itfrom people all around the world. And, if you think about HubSpot,if you look at what Neildid, freemium is a way to go. Number three, if youwanna crush B2B marketing,you have to go omni channel. Right now, too many people arerelying on paid advertising,they’re saying, “Oh, let’sjust rely on Facebook,”let’s just rely on Google Ads. “But you cannot just relyon that as a channel,you have to combine itwith other channels,you have to combine itwith maybe freemium,you have a freemium product,maybe you combine itwith the content marketingthat you’re doing,with the email marketingthat you’re doing. So everything is, you’remaking it one omni channeltype of approach, instead of just saying,”Oh, we’re gonna rely onpaid ads, because again,the CAC to LTV ratio, thecost of acquiring the customerversus the lifetime value of a customer,that’s evening out right nowbecause the ad platforms,namely Facebook and Google,the duopoly right there,they’re getting more andmore expensive for you. Number four is think about what you can dowith your customer data. So we like using customerdata platform like Hull. io,and Hull. io lets us identifyall the different IP addressesthat are visiting our website,and if they look good,and if they fit our ideal client profile,maybe their Alexa scores under 100,000,maybe their revenues areestimated over $50 million a year,maybe they’re fit for usand we’ll dump them into an automatic,a company’s marketingsequence in outreach. So there’s a lot ofthings we can do there,but taking advantage ofthe data that you have,I think that’s gonna becomemore and more of a trend,as we go on to, well, aswe go on with this yearand then the next year as well. So there’s four waysto crush B2B marketing,there’s a lot more that we can talk about,I actually wanna add more things in this,but we’re just gonna keepit at four for today. Let us know in the commentswhat you think we’re missing. Let us know if you agree or disagree,and also let us know what you plan to usefrom these four strategiesthat we’re talking about right now. And don’t forget torate, review, subscribe,whatever platform you’re on,and don’t forget tocheck out the next clip,if you wanna continue to growand we’ll see you tomorrow.