In this video, I’m going to give you fivefoundational skills to master before startingin marketing. My name is Eric Siu, I’m the co-host of thedaily Marketing School podcast and the hostof the weekly entrepreneurial podcast GrowthEverywhere. The first thing you need to master beforestarting in marketing is sales. Wait, what?Isn’t sales different from marketing?At the end of the day, me doing this withyou right now, let’s say this is the firsttime you’re watching me, and by the way, thankyou for watching. This is still sales. You’re always selling yourself whether you’reat a bar, for example, you’re looking to talkto somebody else. If you’re looking to get a job you’re sellingyourself. Throughout the rest of your life, you’re alwaysgoing to be selling. If you want to learn how to get good at selling,general selling, what you can do is read theUltimate Sales Machine. This is from the late Chet Holmes, one ofthe best sales books out there. There’s a ton of good videos on YouTube. You can search Victor Antonio sales, subscribeto his channel. He’s got a ton of great content around there. Now, the second thing is, before startingin marketing, it’s good for you to understandgeneral marketing. Wait, Eric, isn’t that . . . What?You can read a book called Breakthrough Advertising. It’s no longer in print. That book is actually a couple hundred dollarsnow. Breakthrough Advertising is going to giveyou the general idea around human psychology. Human psychology has not changed for the longesttime. It’s not going to change. Humans are very prone to certain actions,that’s why you should learn about marketingto understand human psychology, and that’show you can get people to eventually buy. Then, you can learn all the things aroundsearch engine optimization, PPC, email marketing,social media marketing. What I see today is too many people will tryto jump head first into all these differentthings when they don’t understand human psychology,they don’t understand general marketing. The third thing you need to know is how youcan delegate really well. I remember in the early days, I was learningso much around marketing I thought I’m goodat SEO, I’m good at PPC, I’m good at emailmarketing, I’m good at all this stuff. I thought I was the jack of all trades, Iwas superman. The problem is, you’re still only one personat the end of the day. I remember when I was a kid, I watched thisone Chinese movie. The guy was holding chopsticks. This is a chopstick, okay. The guy was holding a chopstick to his pupils,like “Here, break this chopstick,” the guysnaps it in half. No problem. Then, he gives him a pile of chopsticks andthen the pupil tries to break it. Can’t break it, right?It’s the concept of having a team. You can’t do everything on your own. You’ve got to learn how to delegate. Having an attitude of deference at the endof the day is important. That way you can realize every quarter what10%, 15% of things can you take off your plate,and then just continue to do that over, andover, and over. It’s not that you’re trying to be better thananyone. It’s that you’re moving on to more importantthings to do. You have to have an attitude of deference. That’s how you can become a superstar in marketing. But, if you’re going to try to do everythingon your own, you’re going to try to be supermanor superwoman, you’re going to be pegged inthat hole, in that square peg, and you’regoing to be stuck. The other thing is it’s the attitude of openness. You have to understand that marketing is changingso quickly, because technology is changingso quickly, so naturally the two go hand inhand. What works today might not work in the nextfive years, the next 10 years or so. You have to know what’s coming, you have tobe very open to what other people are tellingyou. You can’t be a know it all. You’re not superman or superwoman, you’rejust another person at the end of the day. It doesn’t matter how good you are, it doesn’tmatter how smart you are. You need people around you to help you, toguide you, to keep you humble. The fifth and final thing is having candor. If you’re looking to get something done withmarketing, you have to talk with designers,you have to talk with developers, you haveto talk with people on your team. You have to talk to your CEO, as well. At the end of the day, if you can speak up,you’re going to be able to get things done,people respect you for that for speaking up,for being direct. The worst is when you’re not being directand you’re not telling the truth. It’s going to take people longer to get somethingdone and at the end of the day, it falls onyou. So, these things, you combine all these thingstogether, these skills, these traits. These will help you longterm with marketing. The bonus I’ll give you as well is if you’regetting started in marketing, let’s say youspecialize in SEO, become a general marketer. This means becoming a T-Shaped marketer. It’s specializing in SEO, but it’s havinga general understanding of these other areastoo, so you’re not pigeonholed into one areaand again, you’re opening, you’re expandingyour mind. There’s a lot of venture capitalists thatused to be entrepreneurs. The VCs that used to be entrepreneurs, youcan see they’re talking about ideas, they’retalking about the future, they’re talkingabout moving forward, which is why I liketo follow entrepreneurs and VCs. Very future facing, so, that’s going to helpyou, as well. Being very future facing, following the rightpeople, as well. If you enjoyed this video, you think thisis going to help you level up, leave a comment,tell me what you’re going to do, and if youlike this, hit subscribe. We’ll see you tomorrow.