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We recently updated our Terms and Conditions. Please read and accept these updated terms and conditions in order to access the iMarket Marketing video marketing website.

Last updated: June 1, 2020.

Please read these Terms of Use ("Terms", "Terms of Use") carefully before using iMarket Marketing website (the "Service") operated by The iMarket Network, LLC ("us", "we", or "our").

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Privacy Policy

We recently updated our Privacy Policy. Please read and accept this updated privacy policy in order to access the iMarket Marketing video marketing website.

Last updated: June 1, 2020.

This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at https://immarketing.club/compliance/.

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Content Marketing is Changing – This is Where it is Heading in 2020

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– Content marketing will keep
being one of the strongestmarketing channels in 2020. But it’s going to be quite different fromwhat you’re seeing right now. Why?Because there’s just a lot of blogs,there’s over a billion blogs. So doing these old tactics
won’t work in 2020 anymore. Hi everyone, I’m Neil Pateland today I’m going to break downhow content marketing is changingand this is where it’s heading in 2020. Before we get started
make sure you subscribeto this channel. And if you’re on YouTube
click the alert notification. That way as I release
more content like this,you’ll get notified. The first thing I want you
to do is optimize your siteusing structured markup. That way you have a
better chance of gettingthose rich snippets and that
will help you with voice searchbecause in 2020 over 50% of the searchesaccording to Comscore
will be voice-related. These devices like Alexa and Google Homeare just getting more popular. Whether you like them or not,more people are using them. You also want to use the header hierarchyto help Google crawl and
decipher the important dataand pages and content on your site. Now another interesting point,and this is from Search Engine Land,roughly 50% of the searches
result in no click. That’s because Google offering
up the results and answerright then and there. That’s aka, also known as, rich snippets. That’s why you want to make
sure you have those snippetsand they stand out. And whenever you’re doing a searchand you see a rich snippet,look at the person
answering that question. If you can do a better job,do it with that page. That will help you knock them outand get your page included
in the rich snippets. The next thing you need to dois make EAT a priority. EAT is all about expertise,authority and trust. Google had a Medic Update a while ago. And what this Medic Update
did was, they’re like,”Hey, if you’re Neil
Patel, a marketing expert”and you blog about medical
advice and surgeries”and what people should do to
cure their health problems,that’s not good. “It doesn’t matter how much
authority your site has,how many backlinks,you shouldn’t have ranked
for any of this stuffbecause you’re not an expert or authorityin anything health-related. The same goes with finance. What do I know about
401 s and retirement?Heck, I’m 34 years old, right?I don’t know about any
of that kind of stuff. So Google wants you to create contentthat you’re an expert on. It’s not about quantity,it’s about quality,that’ll help built trust and transparency. So make sure you have your
bio on every single pagebecause this will help you with EAT. You also want to link out
to your social profilesand also want to consider guest-postingon other sites that are
popular within your niche,because it’ll also help with
your authority and trust. Next, you’ll see an increased
personalization for audiences. Look, there’s content on everything. Heck, even on the Neil Patel blogI have content on everything out there,from e-commerce to paid ads to analytics. There’s so many areas that
it doesn’t interest everyone. You’re going to see more
personalization in content marketingand that’s what you need to do. A good example of this is Neil Patel Blog. This is one of my most
clicked areas on my website. If you go on the Neil Patel Blog,you’ll see a sentence that says,”I want to learn about”and you can click on the dropdown,whether it’s email-commerce, SEO,content marketing,and all of the content adjusts based onwhat you want to learn about. That’s really a simple, easy thing to doand by doing that you’ll
find that you’ll getmore engagement from your audiencethey’ll stick around your site more,your bounce rate will go down,more people will keep coming back. That’s what you need to do
with your content marketing,modify it, change it,make it dynamic,so people can adjust the contentbased on what they’re looking for. The next big trend, AI
and machine learningwill continue to take precedence. Google had this update called Blurin which it now understands
when you type in”Brazilian citizen looking for US visa,”it ends up telling them,”Hey, this is someone in Braziland do they need a visa to go to the US?”Versus before, a lot of
times Google would showresults of someone saying,”Oh, US citizens don’t need
a visa to go to Brazil,”right?So with their Blur algorithm
update they’re ableto clearly identify what
someone is really looking for,and they’re adjusting the
results based off of that. So what you need to do to survivewith all of Google’s future updatesthat they’re going to be doing based offof machine learning and AIis you need to answer precise questions. So look up Quora and see
what’s popular in your spaceand that will give you
ideas of some questionsthat you consider right and content on,and just nail it. It’s not about having a 5,000
blog posts or about 2,OOO,it’s all about having the best blog postthat answers that question. You can also use Ubersuggest
under the keyword ideas report,that shows all the questions
that people are typing inwithin your space. Again you want to answer all
of those questions to the pointbecause it’ll help you get that trafficthat your competitors don’t have,because before Google would
just rank high authority sitesthat didn’t go as specific,but they’re changing this. They want to rank the most relevant siteeven if they have less backlinks,less domain authority,because, why?That creates the best
experience for our users. And last but not least,interactive content and
imagery will take off. So yeah, videos are already booming,podcasting is already booming,but what things they’re doingthat nobody’s really talking about,check out my Instagram profile. You’ll see that I have
content that’s micro-content,that is broken down in
bite-size educational pieceswhere you can keep
swiping, like a carousel,and that’ll give you like quick statementsthat will help you find the solution. Such as, I have a carousel that breaks inhow to get more traffic from Instagram. And it’s just like you keep
swiping right, right, right,what I found out iscompared to most my posts,every time I post one
of those on Instagram,if I get, let’s say, 2,000
likes or 5,000 likes,I’ll get at least half of
those people sharing itwith other people. So if I got 2,000 likes,I’ll get another 1,000 people sharing itand sending it to other people. That’s crazy high engagement. So creating these bite-size
interactive pieces of content,think about like infographics,but more so infographics
that you can engage with,because social site, like Instagram,now let you to swipe. This is the future of content marketing,you’ll see way more people
creating content like that. If you need help growing your trafficcheck out my ad agency Neil Patel Digital. If you enjoyed this video
leave a comment belowand I’ll answer it,or like it, share it,subscribe to the channel. Thank you for watching.

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