Terms & Conditions

We recently updated our Terms and Conditions. Please read and accept these updated terms and conditions in order to access the iMarket Marketing video marketing website.

Last updated: June 1, 2020.

Please read these Terms of Use ("Terms", "Terms of Use") carefully before using iMarket Marketing website (the "Service") operated by The iMarket Network, LLC ("us", "we", or "our").

Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.

By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.

Accounts


When you create an account with us, you must provide us with information that is accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms, which may result in immediate termination of your account on our Service.

You are responsible for safeguarding the password that you use to access the Service and for any activities or actions under your password, whether your password is with our Service or a third-party service.

You agree not to disclose your password to any third party. You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account.

Intellectual Property


The Service and its original content, features, and functionality are and will remain the exclusive property of iMarket Marketing and its licensors, The iMarket Network, LLC.

Links To Other Web Sites


Our Service may contain links to third-party web sites or services that are not owned or controlled by iMarket Marketing or its owners, The iMarket Network, LLC.

iMarket Marketing, nor its owners, The iMarket Network, LLC., has no control over and assumes no responsibility for, the content, privacy policies, or practices of any third-party web sites or services. You further acknowledge and agree that iMarket Marketing, nor its owners, The iMarket Network, LLC, shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any of its web sites or services.

We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.

Termination


We will terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.

We may terminate or suspend your account immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.

Upon termination, your right to use the Service will immediately cease. If you wish to terminate your account, you may simply discontinue using the Service.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.

Disclaimer


Your use of the Service is at your sole risk. The Service is provided on an "AS IS" and "AS AVAILABLE" basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance.

Governing Law


These Terms shall be governed and construed in accordance with the laws of without regard to its conflict of law provisions.

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service.

Changes


We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 15 days notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service.

Contact Us


If you have any questions about these Terms, please contact us.

Current Version: 1

Privacy Policy

We recently updated our Privacy Policy. Please read and accept this updated privacy policy in order to access the iMarket Marketing video marketing website.

Last updated: June 1, 2020.

This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at https://immarketing.club/compliance/.

Information Collection And Use

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information ("Personal Information") may include, but is not limited to:
  • Name
  • Email address

Log Data


We collect information that your browser sends whenever you visit our Service ("Log Data"). This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.

Google AdSense & DoubleClick Cookie



Google, as a third-party vendor, uses cookies to serve ads on our Service.

Cookies



Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive.

We use "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Service Providers



We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services, or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Security



The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites



Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy



Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

Compliance With Laws



We will disclose your Personal Information where required to do so by law or subpoena.

Changes To This Privacy Policy



We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us



If you have any questions about this Privacy Policy, please contact us.

Current Version: 1

Digital Marketing for Beginners: 7 Strategies That Work

Share it with your friends Like

Thanks! Share it with your friends!

Close

SEO, social media marketing, email marketing,
PPC advertising. Where do you start and how do you use these
to get more traffic to your website?If you’re a beginner to digital marketing
and you want to cut through the noise,then keep watching because I’m going
to show you how all of these workbased on a decade of experience rather than just theory. Stay tuned. What’s up marketers, Sam Oh here with Ahrefs,
the SEO tool that helps you grow your search traffic,research your competitors and dominate your niche. Today, I’m going to share 7 digital marketing
strategies that I have personally usedand gotten results with. And if there’s only one thing that you take away
from this video, it’s to not try all of these at once. Instead, pick one of these strategies, experiment
and master the channel before moving on to the next. Let’s get to it. So before we dig into these strategies, you
need to make sure that you’re adopting today’smindset of the consumer. Today, we live in a “content first” world. People are looking for information before they buy. So you need to really put yourself in the
buyer’s shoes rather than allowing yourselfto get blinded by how great you think your
products and services are. The mentality you need to adopt is to help
people rather than trying to cold sell them. When you help people solve problems through
free and valuable content that is relevantto your business, you reach larger audiences
and build trust. The best part is that you get the opportunity
to show people how your products and servicescan help them solve their problems and fulfill
their desires and needs. Alright, so the first internet marketing strategy
is blogging with SEO in mind. Now, blogging isn’t writing about what you
did today or even something more noblelike an epiphany you had. That’s a diary. But don’t get me wrong. This kind of content can work well if you
have an existing and loyal audience. But for most of us that just want to get more
traffic, leads, and sales we need to intentionallytarget problems that your target audience
wants to solve. In the world of blogging, this whole process can be summed up as a technique called keyword research. Let me show you two clear-cut examples on
how keyword research works. In the first example, let’s say you sell physical
products like computer parts and accessories. What do you think future customers might be
searching for in Google?Probably questions like:Why is my computer so slow?How to build a computer?How to speed up a computer?These are all very real problems and people
are looking for solutions. In fact, Ahrefs’ Keywords Explorer tells us
that these exact search queries get tens ofthousands of searches each month. Now, the best part about these specific queries
is that you can help people solve their problems,while integrating products from your store
in the content. “Why is my computer so slow” could come down
to a hard drive, CPU, or ram problem. So help your readers diagnose the problem
and offer product solutions within your post. “How to build a computer” would be a super
easy plug for any computer components. They’re already showing intent to build,so it’s unlikely that they’ve already purchased
parts and peripherals. Alright, second example. Let’s say you’re a real estate agent and you’re
compensated when someone buys,sells, or rents a property. Now, the thing that most agents do is boast
about how many homes they’ve soldor how they won an award that you nor I
have never heard of. My point is that the average buyer or seller doesn’t care. And to prove my point, no one is searching
for things like:which realtor won the most awards in New York?But again, potential customers are looking
for solutions to their problems. Problems like:How to invest in real estate?How to buy a house?What credit score is needed to buy a house?And again, these all have the potential to
attract a massive audience. By ranking in Google for something like “how
to invest in real estate,”you’re now attracting potential buyers with deep pockets and they likely have intent to buy. Content on “how to buy a house” would likely
require the work of an agent at some point,which could be you. “What credit score is needed to buy a house”
is a great way to show that your knowledgeand intentions go beyond making a sale. The best thing about blogging for SEO is that
once you rank, you’ll be getting free, consistentand passive traffic from Google. If you’re new to SEO, I highly recommend watching
our SEO for beginners video,which will give you a nice overview of what SEO is,
how it works, and how you can get it to work for you. I’ll also link up some additional resources
on doing keyword research that grows trafficand revenue, as well as a video on how to write
a blog post with SEO in mind. For now, let’s move on to the second strategy,
which is to invest in video content,specifically on YouTube. YouTube is the second most visited search
engine in existence. To top that off, video carousels nearly doubled
in 2017 in Google’s search results. Video isn’t just the future. It’s the present. And the same principle of helping potential
customers works for video too. When people go to video search engines like YouTube,they’re looking to find answers to their questions. For example, if you bought a so-called “new”
iPhone X on eBay, you might search for”iPhone X unboxing” and see if all of the contents
are in the box. And according to Ahrefs’ Keywords Explorer,
108,000 searches are happening eachmonth globally on YouTube alone for this keyword. In fact, this video that you’re watching right now
was chosen because I can see that people arespecifically looking for digital marketing
tutorials for beginners. To come up with topic ideas that people are
searching for in your niche,head over to Ahrefs’ Keyword Explorer, switch the search engine to YouTubeand search for a broad keyword in your niche. Let’s use “makeup” as an example. Now, “makeup” as a standalone keyword isn’t a problem. So let’s go to the Questions report,where you can see popular questions people are searching for on your topic. And right away, you’ll see great topic ideas
like “how to clean makeup brushes”and how to cover acne with makeup. Now, when you’re creating these videos, try
and keep the fluff out and pack in as muchnecessary value as possible. Doing this has helped us grow our YouTube
views to over 150,000 views per monthand best of all, since all of our videos show
how our SEO tools can help,it’s led to thousands of new paying leads and customers,specifically mentioning that they found us through YouTube. Most of our video growth was done through
YouTube SEO, so I’ll leave links to a tutorialto help you rank your videos and get more views. Next up is social media marketing. Rather than covering every social media network,
I want to pass on a couple of important tipsthat will help you grow your social channels. The first is to focus on just one social media
channel when you’re just starting out. It takes time to build a following. But numbers aren’t everything. What you want is a loyal following. When you dip your toes into every possible
social media network out there,your attention gets divided and the results get diluted. So which social media marketing channel do
you choose?That leads us into the second tip,which is to go where your target audience is
and cater to the platform. If you have to choose just one social network,it’s not about choosing the one with the
most active users. It’s all about understanding the audience
that’s there and if you can serve the reasonfor them being there. You really need to think about why someone
is logging into the specific social media network. For example, people usually go to YouTube
to learn how to do something, or to be entertained. But Facebook is different. Think about it. Have you ever logged onto Facebook, hoping
that you would see an unboxing tutorial?Or better yet, have you ever opened your Facebook
app hoping you would find a limited time offerthat’s 97% off, only for the next 37 minutes?Probably not. People don’t check Facebook with credit card in hand. People like and share things that are helpful,
interesting, shocking or funny. So if you are going to try and bring people
into your world, present your message asa story, video, or something else that will
likely stand out from the endless feedof vacation vanity shots. Pinterest on the other hand is primarily a
social search enginewhere people can control what they want to search for. The primary intent of users on this platform
is to get inspired, learn things, and plan to do things. So create content that caters to their intent
for being there. So if this is your audience, take advantage
of a less competitive landscape from bothan ads and organic perspective. Speaking of ads, that’s the next digital marketing
strategy on the list for today. When it comes to paid advertising, please do not
throw your money blind into an ad networkbecause you read that it was good. What works for one person won’t necessarily
work for the next person. Instead, think about the ABCs of paid advertising. A is for audience, B is for budgetand C is for commerciality. We’ve already covered the audience part. You want to engage on social networks where
your target audience hangs out. Budget is the next one. Bloomberg reported that Google and Facebook
own a combined 58% of the $111 billion dollar market. Now, the way ads work are usually based on auctions. The more advertisers there are, the more expensive
it gets for you and I. So let’s say you’re in the ultra competitive
industry of conference calling. If we search for that keyword in Keywords
Explorer with Google set as the search engine,you’ll see that the cost per click from Google Ads is $20!If you have an ad budget of let’s say $1,000
per month, then you’d only be able to get50 clicks before your budget was depleted. Instead, you can do two things:The first option is to look for keywords that
have a lower cost per click. Just go to the Phrase match report to see
all keywords in our keyword database thatcontain your target keyword. Next, set a filter to only show keywords that
have a maximum cost per clickof something lower like $5. From here, you can filter through the list
and see if there are some more lucrative opportunitiesrather than spending $20 per click. This one for a “conference call app” might
be a good one since it’s a quarter of the price. Another benefit is that the reason behind
the searcher’s query is more clear. Someone searching for this is clearly looking
for an app that does conference calls,whereas someone searching for just “conference
call” could be looking for many different things. The second thing you can do is experiment
with less popular ad platformswhere your target audience might be. Finally is commerciality. Now, all major ad platforms are able to bring
ROI for their advertisers. Otherwise, they wouldn’t exist. But you have to find a way to bridge the gap
between the intent of the platformand how you monetize your products. And the solution is going to be content. For example, let’s say you sell boutique furniture
and think that Pinterest will be a good platformto run some ads. In my opinion, it wouldn’t be a good idea
to advertise a bunch of links to high-endfurniture like couches and dining tables. Instead, blog posts could work really well
here since people log on to Pinterest mainlyto get inspired, and learn new things. Here’s what that bridge might look like. Pinterest ads would be the discovery tool. You pay them money and they’ll show your pin. The bridge would then be a helpful blog post
on let’s say, “11 Interior Design Tips ForYour Living Room That Won’t Break the Bank. “And within that content, you could showcase your products where it supports the tip you’re speaking of. Nail the ABCs of paid ads, and increase your
chances of actually converting your hard earneddollars into ROI. Next up is one of my favorites and that’s podcasts. Now, there are two ways to look at podcasts. First is to create your own and the second
is to be interviewed on someone else’s podcast. Creating your own podcast can be great for
brand and building an audience. But if you’re just starting out, it can take
quite a bit of time to get any sort of traction. Getting interviewed on podcasts is a different story. Podcasters are always looking for interesting
people to interview. Even if you don’t have a ton of experience
in the online world, your offline experiencesand expertise could be a great way to land
yourself a position on a popular podcast. Now, if you don’t know which podcasts you
should approach, an easy way to find opportunitiesis to look at your favorite podcasts and find
someone in your industry that has been interviewed. Looking at the podcast page for Entrepreneur
on Fire, you’ll see this episode with Jim Kwik. Now, if we click through to the interview,
you’ll notice two things. The first is that the guest’s name is in the title. This is very common for podcast interviews. Second is the link on the page. The host will almost always link to the guest’s
home page in the show notes. Knowing this, we can use a tool like Ahrefs’
Site Explorer to find all podcasts they’vebeen interviewed on. So I’ll enter in jimkwik. com and I’ll also
set the search mode to a URL search so wecan find pages that are linking specifically
to the homepage. Once the overview page loads, go to the backlinks
report, which will show you all of the pagesthat are linking to this URL. Finally, let’s use the Include search and
type in Jim Kwik. And to keep our results super relevant, I’m
going to set the filter to search for hisname only in the titles of the referring pages. And we now have around 120 podcasts we can
pitch to get interviewed. So filter through relevant podcasts, and pitch
the host as to why they should interview youand the value you can give to their audience. Next on the list is email marketing. If you’ve ever looked into email marketing,then you’ve probably heard people claiming
that “email is king. “But I promise you that once you get into it,
you’ll quickly discover that it’s not as turnkeyas online gurus make it sound. And don’t get me wrong. Email marketing is great. But first, you need traffic to get email subscribers. It also requires opt-in forms to turn a visitor
into a subscriber. In my opinion, email is a great long play
to build connection with your audience andand even sell high ticket items. So my tip for you on email marketing is quite simple:First, focus on building your email list from day one. It’s important and you might as well collect
emails from interested people from the start,even if it’s not a substantial list. But be realistic with your goals and as you build
your audience, put more time into your emaillist and see how it can serve your business. The final strategy is to use forums and
community boards. Community forums like Quora, Reddit, and Facebook
are great promotion channels. But before you go off and start posting links
to your product pages,there are a few things you need to understand. And these are all based around the unspoken
rules of spam. First: don’t promote your products or services
pages within these groups. The intent of users on these platforms is to learn. Not to be sold to directly. Instead, think of these networks as a place
to share your expertise,build relationships and help others. Second: use links to your content sparingly. If you’re constantly posting links to your
blog and have justified in your head thatthat this is non-promotional, then you’re most
likely wrong. Links can be more appropriate based on the
network you’re posting on. For example, Quora generally has longer answers,and linking to your content where it supports your point is a good idea. Facebook groups on the other hand are a different
story. Let’s say you’re a real estate agent and you
join a “first time homebuyers” group on Facebook. If someone asks a question like:
“I’m looking to buy my first home and waswondering if I can even get a mortgage?”Now, if every agent on that group posts links to their website,can you see how spammy that could get?Instead, it would make sense to post a link
to someone else’s affordability calculatorsor offer introductions to b-lenders. The point is that helping first will go a
lot farther than self-promotional contentthat can taint your reputation. Now, I’d love to hear from you. Which digital marketing strategy do you think
is most effective in online marketing?Let me know in the comments and if you enjoyed
this video, then make sure to like, shareand subscribe for more actionable SEO and
marketing tutorials. So keep grinding away, focus on one marketing
channel before trying the next,and I’ll see you in the next tutorial.

Comments

Comments are disabled for this post.