– It’s quite simple. Marketers ruin everything. Things come along in our world,radio, television, the internet, Facebook. Things come along andthey’re for the people. Do you guys remember thefirst time you found email?We loved email. Email in 1996, 7 and 8 wasn’t ruined yet. How many people here signedup for Groupon, Living Social,Daily Candy, one of those sites?Raise your hand. Remember three, four years agohow you couldn’t wait to get $40worth of sushi for 20 bucks?Or an $80 spa treatment for $40,that was the greatest thing of all time!And now you don’t give arat’s ass if they send youa million dollar home for 100 bucks. You’re like delete, spam,get the fuck out of my inbox!And then marketers,much like myself,see that people’s attention is there,because my friends itsabout this thing right here,and this thing right here. I don’t give a rat’s ass aboutfucking Facebook, Twitter,Tumblr, Pintrest, Instagramor any of that horseshit. Where did the customers attention go?And if you’re not there,and if you’re not playingproperly within in that,you’re going to lose. It’s attention!So when people werelistening to the radio,people that wanted to sell stuff,marketers,realized their payingattention to the radio,why don’t I stop what they’re listening toand because they’re baseball fans,let me sell them this beer,and tell them we’re the best beer ever,and interrupt that. And that process my friendshas gone on for ever and ever. You can go back to the caves right?There’s a cave,I use it ’cause I don’t wannaget eaten by a dinosaur. And some dude wants to sell me a new club,and he’s drew some shitin there to sell me. So while my attention was here,staying away from the dinosaurs,Hi, maybe I need a new club!That long and that forever,wherever there are peoplepaying attention to something,marketers like myself want to ruin it. You know it’s all gonna happen. Google glasses will come out,we’ll start fucking with that shit,figuring that out. But, everything I’m gonnatalk about right nowwill be ruined by us collectively,and that’s just the way it is,and that’s fine. Snapchat emerges right?Tonnes of 16 to 22 year olds there,and if you want to sell something to them,well that would be a good place to go,because all of their attention is there. And that friction,cops and robbers,cat and mouse,will go on forever. When there’s a cave,let’s keep using that analogy,when there’s a cave witha whole bunch of miceif I’m the first cat to say you know what,they’re not hangingout over there anymore,all the mice are over here,and I come therethere’s a lot of mice to eat. And so my game was quicklyto move into new places,Facebook, the Internet itselfwith my ’96 eCommerce site,and on and on,Occulus Rift is coming. Virtual reality. Can you move first?Find it, get the most value out of it,then all the other cats comethey eat up all the other mice,and now the cats, the marketers,have ruined that location. And that goes on over and over,over and over,over and over,and over again. So if you people,the fans, the peeps, the real life people,if we all migrate our attention,anywhere else it’s just a matter of time,until the cats come.