– Influencer marketing. Men it is such a buzz term rightnow but the big question isshould you be workingwith YouTube influencersto grow your business and your brand?The short answer is yes, it is definitelyan effective strategy butthere’s a lot of peoplethat make mistakes, they’re not surehow to reach out to themand some of the detailsthat go into it. And so I’m actually here atthe University of San Diegoand I just did a talkto some business leadersin the area about how toleverage YouTube to growtheir businesses fasterand one of the ways isinfluencer marketing. So if you want sometips, how to get started,whether you’re a total newbieor you just want some insightson how to take your influencermarketing to the next level,you’re gonna love this video,so let’s just get right into it. Alright, all right, alright,so three ways to use YouTube,YouTube Ads is the first one,you only need one video to start. Number two is influencers. Now you don’t necessarilyneed a YouTube channelor to run any ads to getstarted with influencers. As Stephanie shared suchgreat insights and thoughtsabout that, I would agreewith everything she saidthat influencers can be kindof a tough thing to jump into,but absolutely a viableand important strategyfor us as marketers. The goal here is to unleash an armyof micro influencers, say micro. – Micro. Micro, yeah, micro influencersto build your business faster. And so this right here,we maybe have recognizedwe could recognize Kim,not a micro influencer,this is a celebrity influencer. My man, Brad here, thisis a celebrity influencer,and so we’re not talkingabout spending big bucksto work with these guys butthere’s a little known truthout there that more followersdoesn’t necessarily mean more influence. So HelloSociety actually did a studythat found “micro” influencersor accounts with 30,000or fewer followers are more beneficial. for marketers to work with. Well, how can you back that up?Let’s talk about it. They delivered in this study60% higher engagement ratesthan those that were onmuch larger influencers,especially as Stephaniewas talking about pauseand different things andthe micro influencersare smart as well,they’re gonna be involvedin similar things. But oftentimes, thosesmaller our audiences,those not top line, largerand inflated numbers meanthat they have this smaller,more engaged audience,they’re also more cost effective,six point seven times more cost effective. So you’re getting a betterROI on your dollars,and they drive more buzz 22times more buzz networkingwith larger influencers. A couple of reasons why they’re trusted,their audience is veryloyal and trust them. I think there’s a lot more skepticismwhen we look at larger influencers,we think this big celebrity,they’ll just promote whatever,but that small engaged audience thata micro influencer builds,there’s a lot of trust. They can be brand relevant,they can be very specific,very niche down and aligned with whatyour goals are, high in volume. They are unlimited, theyare everywhere doesn’t meanthey’re easy to reach orconnect with necessarilyand to get, but there is a lotso the goal would be to workwith many and not just a few. They’re loyal, oftentimes,the best way to work with themwould be to maybe lookinside of your own user baseand to see maybe opportunityto work with some there,they will advocate andthey have influencers,they’ll be able to drivefriends and followersto take the desiredaction, micro influencers. So when it comes toworking with influencers,just a few thoughts, you could work withan agency to find them. There is now thousands of these agenciesand so you could Googlewe could look onlineand work with some kind ofagent Tyler, Magno, Simon,there’s a different agencies thatcan actually funnel influencers to you. You can also bootstrap andreach out to them one by one,finding them on social following hashtags,finding them on YouTube, YouTube search. If I were you, depending onthe size of your businessat some point, I would probablyhave a person on my team,just cultivating relationshipswith influencers,giving them free stuff,giving them free tickets,free rooms, maybe not evennecessarily money at timesjust kind of getting themengaged with your brand,hustling on social mediato build a network of them. I personally rather work with10 to 20 micro influencersthan one to two celebrity influencers. And they also don’t just bring influence,they also bring on camera talentand video production skills. And so at times, muchas Stephanie mentioned,that working with a microinfluencer might just be the factthey could create content for you. My friend Alejandro Reyeshas a vlog channel with himand his wife and his two daughters. As a Mexican Hispanic family,they kind of have justa vibe about them, the four of themtheir YouTube channel, 30,000 subscribers,they’re micro influencers,but they have worked with Target, Doveall kinds of different brands,as well as smaller brandsand one of the reasons thosebrands wanna work with themis because of the content theyget out of the relationship. What do they do with thatcontent, they then run adsagainst it based on the demographic thatthey really reach out to,as this Hispanic familywith these two beautiful daughters,they can then bring them out to whereverthey want them to do,film videos, film content,they can produce the content themselves. You need content foryour even Facebook feeds,you need content for a YouTube channel,working with micro influencers,they could potentiallyproduce that content with you. Maybe they come to yourplace of business or hotel,your theme park, you letthem vlog and all you dois make sure you get therights to use that contenthow you would want and thenyou could run ads against itand I think that that could be incrediblynot only could be is incredibly powerful,because even that kind of raw,this is like Hybriduser generated content. It’s not overproduced,it’s not over polished,it’s not a big expensiveproduction company,they’re producing that contentand then you can distributethat on your platforms,including your YouTube channeland of course, just makesure to get a releaseand think through allthe legal sides of that. So hey, I hope that gaveyou a few creative ideasto get started with influencer marketing. I have to say that evenbeing the co-founderof the channel Video Influencersconnecting with networkingwith influencers, Biz Dev in with,it’s an important thing todo, no matter who you are,whether you’re a personalbrand, or a big brand,and so hey, if you gotvalue out of this video,can you smash the like button. And this is also part of a larger seriesand so if you want tocheck out the other tipsthat I shared in this series,I’ll put a playlist linkon the YouTube card and putthat in the description below. Question of the day Have you been doingany kind of influencer marketing?Are you an influencer yourselfand aspiring influencer?I’d love to hear how youthink about the industrythe term let me know inthe comments section below. And also we just finishedup a brand new guide focusedon businesses and brandsthat wanna use YouTube. It’s actually a case study onhow some of today’s top brandsare leveraging YouTube in different waysto grow their influence faster. And so if you want todownload that for free,that’s at LearnYouTubeMarketing. comI’ll put a link to itin the description below as well. Thanks again for checking out this videoand I will see you in the next one.