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Last updated: June 1, 2020.

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How To Use Influencer Marketing To Grow Your Business (Strategies & Examples)

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– Influencer marketing. Men it is such a buzz term right
now but the big question isshould you be working
with YouTube influencersto grow your business and your brand?The short answer is yes, it is definitelyan effective strategy but
there’s a lot of peoplethat make mistakes, they’re not surehow to reach out to them
and some of the detailsthat go into it. And so I’m actually here at
the University of San Diegoand I just did a talk
to some business leadersin the area about how to
leverage YouTube to growtheir businesses fasterand one of the ways is
influencer marketing. So if you want some
tips, how to get started,whether you’re a total newbie
or you just want some insightson how to take your influencer
marketing to the next level,you’re gonna love this video,so let’s just get right into it. Alright, all right, alright,
so three ways to use YouTube,YouTube Ads is the first one,you only need one video to start. Number two is influencers. Now you don’t necessarily
need a YouTube channelor to run any ads to get
started with influencers. As Stephanie shared such
great insights and thoughtsabout that, I would agree
with everything she saidthat influencers can be kind
of a tough thing to jump into,but absolutely a viable
and important strategyfor us as marketers. The goal here is to unleash an armyof micro influencers, say micro. – Micro. Micro, yeah, micro influencersto build your business faster. And so this right here,
we maybe have recognizedwe could recognize Kim,
not a micro influencer,this is a celebrity influencer. My man, Brad here, this
is a celebrity influencer,and so we’re not talking
about spending big bucksto work with these guys but
there’s a little known truthout there that more followersdoesn’t necessarily mean more influence. So HelloSociety actually did a studythat found “micro” influencers
or accounts with 30,000or fewer followers are more beneficial. for marketers to work with. Well, how can you back that up?Let’s talk about it. They delivered in this study
60% higher engagement ratesthan those that were on
much larger influencers,especially as Stephanie
was talking about pauseand different things and
the micro influencersare smart as well,
they’re gonna be involvedin similar things. But oftentimes, those
smaller our audiences,those not top line, larger
and inflated numbers meanthat they have this smaller,
more engaged audience,they’re also more cost effective,six point seven times more cost effective. So you’re getting a better
ROI on your dollars,and they drive more buzz 22
times more buzz networkingwith larger influencers. A couple of reasons why they’re trusted,their audience is very
loyal and trust them. I think there’s a lot more skepticismwhen we look at larger influencers,we think this big celebrity,
they’ll just promote whatever,but that small engaged audience thata micro influencer builds,
there’s a lot of trust. They can be brand relevant,
they can be very specific,very niche down and aligned with whatyour goals are, high in volume. They are unlimited, they
are everywhere doesn’t meanthey’re easy to reach or
connect with necessarilyand to get, but there is a lot
so the goal would be to workwith many and not just a few. They’re loyal, oftentimes,
the best way to work with themwould be to maybe look
inside of your own user baseand to see maybe opportunity
to work with some there,they will advocate and
they have influencers,they’ll be able to drive
friends and followersto take the desired
action, micro influencers. So when it comes to
working with influencers,just a few thoughts, you could work withan agency to find them. There is now thousands of these agenciesand so you could Google
we could look onlineand work with some kind of
agent Tyler, Magno, Simon,there’s a different agencies thatcan actually funnel influencers to you. You can also bootstrap and
reach out to them one by one,finding them on social following hashtags,finding them on YouTube, YouTube search. If I were you, depending on
the size of your businessat some point, I would probably
have a person on my team,just cultivating relationships
with influencers,giving them free stuff,
giving them free tickets,free rooms, maybe not even
necessarily money at timesjust kind of getting them
engaged with your brand,hustling on social media
to build a network of them. I personally rather work with
10 to 20 micro influencersthan one to two celebrity influencers. And they also don’t just bring influence,they also bring on camera talentand video production skills. And so at times, much
as Stephanie mentioned,that working with a micro
influencer might just be the factthey could create content for you. My friend Alejandro Reyes
has a vlog channel with himand his wife and his two daughters. As a Mexican Hispanic family,
they kind of have justa vibe about them, the four of themtheir YouTube channel, 30,000 subscribers,they’re micro influencers,but they have worked with Target, Doveall kinds of different brands,
as well as smaller brandsand one of the reasons those
brands wanna work with themis because of the content they
get out of the relationship. What do they do with that
content, they then run adsagainst it based on the demographic thatthey really reach out to,
as this Hispanic familywith these two beautiful daughters,they can then bring them out to whereverthey want them to do,
film videos, film content,they can produce the content themselves. You need content for
your even Facebook feeds,you need content for a YouTube channel,working with micro influencers,they could potentially
produce that content with you. Maybe they come to your
place of business or hotel,your theme park, you let
them vlog and all you dois make sure you get the
rights to use that contenthow you would want and then
you could run ads against itand I think that that could be incrediblynot only could be is incredibly powerful,because even that kind of raw,this is like Hybrid
user generated content. It’s not overproduced,
it’s not over polished,it’s not a big expensive
production company,they’re producing that content
and then you can distributethat on your platforms,
including your YouTube channeland of course, just make
sure to get a releaseand think through all
the legal sides of that. So hey, I hope that gave
you a few creative ideasto get started with influencer marketing. I have to say that even
being the co-founderof the channel Video Influencers
connecting with networkingwith influencers, Biz Dev in with,it’s an important thing to
do, no matter who you are,whether you’re a personal
brand, or a big brand,and so hey, if you got
value out of this video,can you smash the like button. And this is also part of a larger seriesand so if you want to
check out the other tipsthat I shared in this series,
I’ll put a playlist linkon the YouTube card and put
that in the description below. Question of the day Have you been doingany kind of influencer marketing?Are you an influencer yourself
and aspiring influencer?I’d love to hear how you
think about the industrythe term let me know in
the comments section below. And also we just finished
up a brand new guide focusedon businesses and brands
that wanna use YouTube. It’s actually a case study on
how some of today’s top brandsare leveraging YouTube in different waysto grow their influence faster. And so if you want to
download that for free,that’s at LearnYouTubeMarketing. com
I’ll put a link to itin the description below as well. Thanks again for checking out this videoand I will see you in the next one.

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