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Last updated: June 1, 2020.

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Last updated: June 1, 2020.

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How To Use Instagram For NETWORK MARKETING – MLM Strategy

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Let’s talk about network marketing,also known as multi
level marketing or MLM. If you’re in the MLM world,maybe you have used Instagram to
try to sell more of your products,but you’re just not seeing a return. I get a lot of questions about how to
use Instagram as a network marketer,so today I’m answering some of
the most common questions I get,plus sharing three pillars to success
to using Instagram for your networkmarketing business. If you’ve ever struggled with knowing
what to post on Instagram for your MLMbusiness without feeling cringy or spammy,you’re in the right place because today
I’m going to share how you can useInstagram to grow your MLM
business and grow your team too. And stay tuned until the end where I’m
going to share a full list of contentideas for your MLM business so that you
can stop stressing and start posting. What I’m about to share with you has
worked for my student Yulia who is anetwork marketer and she told me this,I find Insta really useful to my
MLM biz. It really helps me sell. Stories in particular are great for it. I get people buying from my
Stories and posts all the time. And Insta is one of my sales channels
and part of my customer journey. There’s a stigma around the MLM
term, but if you do it well,plus the products are good,people don’t mind it’s an MLM biz
and they respond well to Instagram. I’m Elise Darma and I’ve helped thousands
of entrepreneurs like yourself useInstagram to actually grow your business
and today I’m covering how to useInstagram for network marketing. Let’s dive in to the three pillars
of success as a network marketer onInstagram. The first pillar
is to create relationships. Your network is your net worth, and
this has never been truer than for MLMs. Realize that as a network marketer,your job is to do just that network
and grow a community on Instagram. How do you do this? The key
is to have conversations. Set time aside in your schedule for when
you are going to reply to Stories orcomment on posts or respond to
any direct messages you get. Even for MLMs, all roads lead
to the DMs, the direct messages. That’s generally where sales
happen and luckily for you,I’ve covered this topic in depth,
this video right here. Go ahead,check it out and learn how to use
the direct messages to close sales. The second pillar to growing on Instagram
as a network marketer is branding. So I recommend to my students when you’re
building an Instagram profile to buildboth a personal brand and
a product-based brand,but you have to make it clear that the
product is helping you live the lifestylethat you’re showcasing
through your personal brand. One common question I get about
this topic is this, Elise,because I’m selling both the products
and the business opportunity,do I have two target
markets? My quick answer, no,because the business opportunity is
really ideal for someone who’s alreadypassionate about the product and
lifestyle that you’re selling. The second common question
I get is about niching. I have a hard time with the niche piece
because I know everyone in the worldwill benefit from the products or the
business opportunity. Here’s the thing,you have to niche on Instagram
if you want to stand out,’cause the truth is not everyone in the
world is going to be interested in yourbusiness opportunity. So I would really lead with niching
in on the person who’s going to beinterested in the product first and then
expand to the opportunity and ideallyit’s the same audience. The last
point I’ll make about branding,which is the second pillar to your
success as a network marketer,is to make sure your bio is on point. The bio is your first impression
to a potential new follower. So go ahead and check out this video here
where I covered how to write a bio foryour business. The third pillar to selling on Instagram
as a network marketer is content. Here’s the thing,you can’t just post a photo of you
holding the product every couple days andexpect people to buy. I’m pretty sure
you’ll earn $0 dollars, so don’t do this. The first thing you want to do is find
and follow the top earners who arealready in your company. Make sure you turn Instagram notifications
on for when they post and get a sensefor how often they’re showing up on
Instagram and what kind of content they’reposting. You’ll then want to mirror their
frequency and follow in their footsteps. The next thing to remember about your
content is it needs to be relevant to yourviewer. Relevant,valuable content on Instagram needs
to be inspirational, educational,or entertaining. I find that most people who are
network marketers want to just educate,which is fine, but it can get
a little boring for the viewer. Your brand as a network marketer
is more about your lifestyle,so give a full 360 look at your
life, not just the products you sell. Remember that people will buy from
those that they know, like and trust. So if your Instagram feed shows you living
your best life and it’s relatable toyour target follower,then it’s going to become a no-brainer
for them to take the next step and trythe product. Here’s the other thing:If you can focus on the benefits of the
products versus just the features of theproducts themselves,then it becomes a much more easy and
natural for your followers to send youmessages like, OMG how did you do that?
or, How did you get your skin so clear?I really recommend to use video to
highlight the benefits of your products,so show demos, show vlogs of
yourself, be real. Be raw. Video is key for network marketing. You’ll also want to make use of
Instagram’s features including highlights,so highlights are a great place for
people to get to know you very quickly. Almost like the navigation
menu of your website,and you also want to use
hashtags strategically so
that people are finding youfor your lifestyle content. I have
done a video on highlights right here,so you can check out the link right below,and I’ve also done a video on how to
use hashtags for business right here,which I’ll also link down below. Now,last thing I’ll say about the
third pillar, which is content. If you really want to take
your MLM business seriously,I highly recommend for you to show up
in your Instagram Stories at least threetimes a day. You can always
be showcasing your product,engaging with your audience,answering questions that you get or
just showing your lifestyle that yourproduct gives you. Ready for my list of non-spammy content
ideas for your feed or your Stories sothat you can stop stressing
and start posting? Here we go. The first idea is behind the scenes which
you can share in your Stories or yourfeed. You can also host a giveaway or a contest
to drive more eyeballs to your feed. The third idea is to share a
fill-in-the-blank sentence,so you go ahead and start a sentence
and ask your followers to finish it. Next idea is of course a
product spotlight, so again,use your videos to really showcase how
your product is used or if you want it tobe next level,another content idea that you can
use is just making a how-to video,how to actually use your product
or apply it in their life. You can also share
get-to-know-me type content. So really where you share your personal
story and how this product helped youovercome a challenge in your life. You can also share user generated content,so if any one of your customers or anyone
on your team has created content thatshows them using the product, you
can go ahead and share that, too. The next idea is sharing
tips related to your niche,your brand or your company. Here you want to make sure you’re
getting specific to your product and yourtarget demographic. The next
idea is seasonal content,so as holidays happen or events,make sure you’re adapting either how
you’re using your product or how you’retalking about it according to
the season that people are in. So if it’s Christmas season,talk about how great your
product would be as a gift. The next idea is lifestyle,showcasing how your product fits into
your health and fitness life or yourfamily life or just as one of your
hobbies, however it fits into your life. Make sure you’re highlighting this.
The next idea is testimonials. Whenever you have a happy customer
review, make sure you’re sharing that. The next idea is a free
resource that you’ve made. Maybe you have created your own spin
off the products and you want to sharepeople how you use it
personally. Whatever you’ve made,if it’s a free resource for your
followers, make sure you’re sharing it. And lastly,another content idea is to
host an ask me anything. So you can do this through an Instagram
Live or using the question sticker inyour Instagram Stories, but
open it up to your audience. Allow them to drop any question to you
and go ahead and answer every single one. Want literally hundreds of content
ideas for your MLM business?Do you know you need to be showing up
on Instagram but you’re not really surewhat to say? I got you. Check out Story Vault for hundreds of
content prompts and ideas all organized byyour business goals. So if you’re
in a season of needing visibility,engagement, lead generation or sales,I’ve got you covered
for every single season. I’ll leave the link for Story
Vault right below this video. Be sure to check it out. To ease and
revenue. I’ll see you in the next video. You’ve made it to the end of this
video. Thanks so much for watching. I hope you found it useful. Be sure to subscribe and hit the bell
so that you don’t miss any of my futuretrainings just like this one.


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