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Last updated: June 1, 2020.

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MARKETING MANAGER Interview Questions & Answers! (PASS your Sales & Marketing Interview!)

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Hello there, my name is Richard McMunn from
the interview training company, PassMyInterview. com,and in this tutorial I’m going to teach you
how to be the standout candidate and PASSa marketing manager interview. So, if you
have a marketing manager interview comingup for any company around the world, please
do make sure you watch this tutorial frombeginning to end, because I promise you it
will make a huge difference to your preparation. So, how am I going to achieve that? Well,
this is what I will cover during this tutorial. I will give you some BRILLIANT TIPS for passing
your marketing manager interview. I will giveyou a number of sample, common and challenging
marketing manager INTERVIEW QUESTIONS. I willalso give you SUGGESTED ANSWERS to those marketing
manager interview questions. I’ll tell youthe QUALITIES the assessor and the interviewer
are looking for. And I will also give youTHREE QUESTIONS to ask at the end of your
marketing manager interview. We have fiveimportant things to cover. Please do make
sure you take notes as I progress. Now, justvery quickly before I get into the tutorial,
a very warm welcome from me. Welcome to thismarketing manager interview training tutorial.
My name is Richard McMunn. That’s me therein the center. I’ve been helping people for
about 20 years now to pass their interviewsand I always do that by giving you top-scoring
answers. I am a highly effective marketermyself, so the information that I will give
you in regards to the answers to the interviewquestions, will make you the standout candidate!
Please do make sure you SUBSCRIBE to thischannel by clicking the red button below the
video, and also make sure you turn on theall-important notification bell so you don’t
miss out on any of the videos I’m uploading. We have about 240,000 subscribers now. Many
of you are passing your interviews as a resultof these videos. Please do also make sure
you HIT THE LIKE BUTTON! That then tells meyou enjoy the content and I will then spend
more time creating it for you. Thank you verymuch. OK. Let’s get into the tutorial. The
first thing I want to cover and make you awareof is the qualities that are needed to pass
your marketing manager interview. Now, I havedone all of the hard work for you. I have
put all of the following qualities in theanswers that are going to come right now.
But let’s quickly list them. As a marketingmanager, you have to be great with people.
You have to be a solid team worker and alsoa complete a finisher – a completer finisher
is somebody who gets things done and alsogets things done to the right standard. You
have to also be innovative in your marketingapproach. And as a marketing manager, you
have to understand that it’s your responsibilityto find the right customers and you have to
find them in the right locations. And I willtalk about that more as I progress through
this tutorial. You also have to possess excellentcommunication and interpersonal skills. You
also have to be a good negotiator, have anunderstanding of the importance of marketing
budgets, and also this is very important…Return on Investment . And we will talk
a little bit about return on investment asI give the answers to the interview questions.
So, if we are saying to the interviewer thatwe understand the how important return on
investment is with regards to effective marketingcampaigns, then they will find that attractive.
Because you are being COMMERCIALLY DRIVEN;you are considering their budget, and the
final quality is being commercially drivenand saying that everything you will do as
a marketing manager, will be aligned to thecompany’s commercial objectives. Let’s start
working through those marketing manager interviewquestions. The first one that I want to cover
is, tell me about yourself why you want tobecome our marketing manager? My tip for answering
this first interview question is demonstrateto the interviewer that you have the necessary
skills, the qualities and the experience tobe a highly competent marketing manager. Remember,
they are going to be interviewing other people. So we want to give a rock solid, positive
answer to this first interview question. Hereit is. “I want to be your marketing manager
because, having researched your company priorto applying for the position, I saw quite
a few opportunities from a marketing perspectivethat could help take your business forward
to the next level. I am someone who is analytical,entirely professional in everything I do,
and I always make sure the work I completeas a marketing manager is closely aligned
to your commercial objectives. I am a greatteam worker, I have excellent communication
and relationship-building qualities, and Ifeel the experience I have gained over the
years will make me a great addition to youralready-established team. ” That is a brilliant
answer that will give you the confidence tomove forward for the rest of your marketing
manager interview. What is the next questionthat we want to cover? Here it is. In your
opinion, what are the top qualities and skillsneeded to become a great marketing manager?
Now, this is quite a clever question, becauseit is assessing your understanding of the
role and also assessing whether or not youhave read the job advert and the person specification.
My tip for answering this question competentlyis, before you go to the interview, make sure
you read the job advert, which will only takeyou a few seconds, but also look for the person
specification or the job description, andthen repeat the qualities and skills that
are listed in those documents when respondingto the interview question. Here is my answer.
In your opinion, what are the top qualitiesand skills needed to become a great marketing
manager? “I believe you need 7 top qualitiesto become a highly efficient and effective
marketing manager. First and foremost, you have to have the skill
of making sure everything you do from a marketingperspective is MEASURABLE. The company has
to see a positive return on in its investmentin respect of marketing. Secondly, you need
excellent COMMUNICATION SKILLS, as clarityof communication when dealing with both internal
team members and external contractors or stakeholders,is vital. You also need an INQUISITIVE APPROACH
to your marketing tasks, be INNOVATIVE & CREATIVEin coming up with new and fresh marketing
strategies, and also be entirely PASSIONATEin making sure the brand and company you are
promoting, is at the forefront of the industryit’s within, and that it also stays ahead
of its competitors. Finally, you have to becompetent in SALES TECHNIQUES and also have
a THOROUGH UNDERSTANDING OF YOUR CUSTOMER& CLIENTS as they are the key driver for any
effective marketing campaign. ” Now, whatI like about that answer is it is UNIQUE.
You can’t find it anywhere else. But thisis the most important part… You are giving
a set number. You are saying, I believe youneed 7 top qualities. So that shows that you
have already thought about this question,but you already know the kind of qualities
that are needed to be competent in your role. And you will notice as we progress through
this tutorial, I use this technique againat some stage when they say to say to us at
the interview, what are the core componentsof an effective marketing campaign? And you
would say there are 6 components. Then youwould list them! That’s a great way to answer
these kind of interview questions, to gainthe highest scores possible. What’s the next
question that we need to cover during yourmarketing manager interview? Here it is. What
marketing techniques and strategies wouldyou utilize within our business to make a
successful? This is a very difficult questionbecause it assesses whether you have looked
into their company. You’ve carried out a littlebit of research and also assessing what kind
of techniques you are competent in. So thisis where I can assist you in my experience
as a marketer. My tip for answering this questionis, there are currently a number of great
marketing techniques you can use to reachthe right audience, and that’s the important
way to reach the right audience. A lot ofmarketers will just look to do a blanket marketing
campaign without actually thinking, whereare my customers hanging out? A lot of people
will just do marketing on Facebook or LinkedIn. comwithout actually carefully considering whether
they’re consumer or their potential customeris actually on that platform! So within your
answer to this marketing manager interviewquestion, demonstrate your understanding of
how important it is to target the right peoplebased on the product or service that is being
offered. Here is my suggested answer to theinterview question: What marketing techniques
and strategies would you utilize within ourbusiness to make us successful? “That’s
a great question, and one I feel I can answerbased on my experience to date as a marketing
manager. There are many new, innovative andcreative ways to reach the right audience
from a marketing perspective. Having conductedsome research prior to the interview in regard
to your customer and client base, I feel agreat place to target your consumers would
be via Google Pay-Per-Click adverts, YouTubemonetization adverts and also targeted and
specific social media adverts. I would alsobe curious in regard to your appetite for
testing the use of social media influencersfor pushing the business forward, and this
is something I feel we could potentially capitalizeon. As I stated in a previous answer, whichever
market strategy we used, I would want to makesure it provided a strong, measurable return
on investment for your business. ” So whatyou’re doing there with that answer, you are
giving a wide range of different innovativeways to market their business. But then importantly,
you are saying I would be interested to seewhether you would be comfortable with this
approach, because influencer marketing isa great thing right now! But more importantly,
at the end, you are saying that everythingyou do is focused on return on investment.
The next question for your marketing managerinterview is: what are the different elements
of an effective marketing campaign? So again,this is a difficult question because it’s
assessing your understanding of marketingand whether you know what makes an effective
campaign. In my experience, there are 6 coreelements to an effective marketing campaign.
By specifying a set number of elements inyour answer, as I mentioned previously, it
shows you have experience and you are fullyprepared once you become their marketing manager.
Now, just quickly, before I give you the answer,if you want to connect with me on LinkedIn. com,
I have put my LinkedIn link within the descriptionbelow the video. If you go there, you’ll see
where you can connect with me on LinkedIn. com. And it’s always good to connect with like-minded
professionals! Anyway, back to the answer. Here we go. “For any marketing campaign
to be effective, there are 6 key elements. The first element is the MARKETING OFFER – what
is the product or service we are providingand how will it BENEFIT the consumer? The
second element of the campaign is to ESTABLISHTHE GOAL or objective. What do we want to
achieve from our campaign? Is it sales, leadsor a desire to build trust through our brand?
The third element is to create the relevantLANDING PAGE for the offer – the landing
page must be high quality, search-engine optimized,easy-to-use and very clear in regard to the
benefits the product or service has for theconsumer. The fourth element is to DRIVE TRAFFIC
to the page by utilizing current marketingmethods that target our audience and customer
demographic. The fifth element is to LOOKAFTER THE LEADS we have generated by way of
an effective FUNNEL that drives sales andthen follows up. Finally, Element 7 is to
make sure we learn from the campaign, analyzeit carefully and fully assess the return on
the investment. ” I’m very sorry that, Ishould say… Finally, element 6. I do apologize
for that. So we’ve got one, two, three, four,five and six elements. Just change that seven
there to six at the end. I apologize. Nextquestion, what’s your biggest weakness? This
is one of the most challenging interview questionsto answer! And the reason for that is because
there are so many qualities and strengthsneeded to be an effective marketing manager.
We have to be careful. We don’t want to damageour chances of success. So, if you say I don’t
like to assess things, or I’m not really thatanalytical, then you won’t get the job as
a marketing manager, because you need thatskill and quality to be effective in the role.
If you say you prefer to work on your own,and you’re not very good with people, then
again, you won’t be getting the job, becauseyou need that skill to be an effective marketing
manager. So let’s answer this carefully andgive a weakness that does no harm. “My biggest
weakness is that I don’t like to ask forhelp from others – I can be quite stubborn
at times in regard to this, simply becauseI take pride in my work and I prefer to figure
things out for myself. Obviously, if I wereto ask others for help when I need it, I could
probably get things finished faster! I guessI just like to take pride in my work and I
want to find things out for myself. However,one of my strengths is that I am willing to
learn and develop, so I am trying hard toask for help whenever I feel I need it. ”
That’s a great answer to the question: What’syour biggest weakness? Because it shows that
you want to get things done. And let’s faceit. Any senior manager does not want to be
looking over your shoulder because you’rethe marketing manager. So it’s actually a
strength! It’s quite subtly disguised as astrength, saying that your weaknesses is you
don’t like to ask for help. That’s a cleveranswer. Now, I mentioned at the start that
there’s 3 questions to ask in a marketingmanager interview. I will quickly go through
these and give you questions to ask, becauseyou should be asking questions at the end
of your marketing manager interview! Whichshows that you’re keen, you’re enthusiastic
and you want to learn more about their company. And then I will tell you where you can download
a couple of guides that I think are reallyimportant to helping you pass your interview!
So please do stick around for those. The firstquestion is, what has frustrated you about
previous marketing managers who have workedfor your company? This is clever, because
it is demonstrating that you are trying tofind out what is important to them as an employer,
from a marketing perspective. The second questionis, what are the plans for the company over
the next five to 10 years? That tells me thatyou are looking to stay with me for a long
period of time. Another great question toask in your interview. And finally, do you
have any new exciting products or servicescoming out this year? Because then you are
thinking, well, how can I get involved froma marketing perspective with these new products
or services? And it also gives them somethingelse to talk about in relation to the role
that you are applying for. Now, just bearwith me for one second. I think this is really
important. I have two guides that I thinkwill help you in regard to your interview.
There is a SALES manager guide and there isalso a DIGITAL MARKETING manager guide. Now,
if you click the links in the top right handcorner, it will take you through to this website.
It’s called PassMyInterview. com. I have 29sales manager interview questions, because
I think you need to be competent in the useof sales techniques in marketing. So do take
a read of the information on that page. Andthen there is also a digital marketing guide
as well. These are digital marketing interviewquestions and answers. Again, this is a great
guide because the answers in there talk aboutup-to-date marketing techniques. I talk about
digital marketing, I talk about Google analytics. You know, what you would do with regards to
pay per click campaigns and they are all relevantto marketing. So do click those two links
in the top right hand corner and check outthose guides. I hope you’ve enjoyed that.
Please don’t forget to SUBSCRIBE. Thank youvery much. Come and join the community. As
I say, a lot of you are passing your interviewsafter using these training videos. Please
do give the video a LIKE. I very much appreciatethe support! Connect with me on LinkedIn. com
and if you have any questions, stick themin the comments section below the video. Other
than that, I wish you all the best to passingyour marketing manager interview and have
a brilliant day. Thank you very much!

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