Hello there, my name is Richard McMunn fromthe interview training company, PassMyInterview. com,and in this tutorial I’m going to teach youhow to be the standout candidate and PASSa marketing manager interview. So, if youhave a marketing manager interview comingup for any company around the world, pleasedo make sure you watch this tutorial frombeginning to end, because I promise you itwill make a huge difference to your preparation. So, how am I going to achieve that? Well,this is what I will cover during this tutorial. I will give you some BRILLIANT TIPS for passingyour marketing manager interview. I will giveyou a number of sample, common and challengingmarketing manager INTERVIEW QUESTIONS. I willalso give you SUGGESTED ANSWERS to those marketingmanager interview questions. I’ll tell youthe QUALITIES the assessor and the interviewerare looking for. And I will also give youTHREE QUESTIONS to ask at the end of yourmarketing manager interview. We have fiveimportant things to cover. Please do makesure you take notes as I progress. Now, justvery quickly before I get into the tutorial,a very warm welcome from me. Welcome to thismarketing manager interview training tutorial. My name is Richard McMunn. That’s me therein the center. I’ve been helping people forabout 20 years now to pass their interviewsand I always do that by giving you top-scoringanswers. I am a highly effective marketermyself, so the information that I will giveyou in regards to the answers to the interviewquestions, will make you the standout candidate!Please do make sure you SUBSCRIBE to thischannel by clicking the red button below thevideo, and also make sure you turn on theall-important notification bell so you don’tmiss out on any of the videos I’m uploading. We have about 240,000 subscribers now. Manyof you are passing your interviews as a resultof these videos. Please do also make sureyou HIT THE LIKE BUTTON! That then tells meyou enjoy the content and I will then spendmore time creating it for you. Thank you verymuch. OK. Let’s get into the tutorial. Thefirst thing I want to cover and make you awareof is the qualities that are needed to passyour marketing manager interview. Now, I havedone all of the hard work for you. I haveput all of the following qualities in theanswers that are going to come right now. But let’s quickly list them. As a marketingmanager, you have to be great with people. You have to be a solid team worker and alsoa complete a finisher – a completer finisheris somebody who gets things done and alsogets things done to the right standard. Youhave to also be innovative in your marketingapproach. And as a marketing manager, youhave to understand that it’s your responsibilityto find the right customers and you have tofind them in the right locations. And I willtalk about that more as I progress throughthis tutorial. You also have to possess excellentcommunication and interpersonal skills. Youalso have to be a good negotiator, have anunderstanding of the importance of marketingbudgets, and also this is very important…Return on Investment . And we will talka little bit about return on investment asI give the answers to the interview questions. So, if we are saying to the interviewer thatwe understand the how important return oninvestment is with regards to effective marketingcampaigns, then they will find that attractive. Because you are being COMMERCIALLY DRIVEN;you are considering their budget, and thefinal quality is being commercially drivenand saying that everything you will do asa marketing manager, will be aligned to thecompany’s commercial objectives. Let’s startworking through those marketing manager interviewquestions. The first one that I want to coveris, tell me about yourself why you want tobecome our marketing manager? My tip for answeringthis first interview question is demonstrateto the interviewer that you have the necessaryskills, the qualities and the experience tobe a highly competent marketing manager. Remember,they are going to be interviewing other people. So we want to give a rock solid, positiveanswer to this first interview question. Hereit is. “I want to be your marketing managerbecause, having researched your company priorto applying for the position, I saw quitea few opportunities from a marketing perspectivethat could help take your business forwardto the next level. I am someone who is analytical,entirely professional in everything I do,and I always make sure the work I completeas a marketing manager is closely alignedto your commercial objectives. I am a greatteam worker, I have excellent communicationand relationship-building qualities, and Ifeel the experience I have gained over theyears will make me a great addition to youralready-established team. ” That is a brilliantanswer that will give you the confidence tomove forward for the rest of your marketingmanager interview. What is the next questionthat we want to cover? Here it is. In youropinion, what are the top qualities and skillsneeded to become a great marketing manager?Now, this is quite a clever question, becauseit is assessing your understanding of therole and also assessing whether or not youhave read the job advert and the person specification. My tip for answering this question competentlyis, before you go to the interview, make sureyou read the job advert, which will only takeyou a few seconds, but also look for the personspecification or the job description, andthen repeat the qualities and skills thatare listed in those documents when respondingto the interview question. Here is my answer. In your opinion, what are the top qualitiesand skills needed to become a great marketingmanager? “I believe you need 7 top qualitiesto become a highly efficient and effectivemarketing manager. First and foremost, you have to have the skillof making sure everything you do from a marketingperspective is MEASURABLE. The company hasto see a positive return on in its investmentin respect of marketing. Secondly, you needexcellent COMMUNICATION SKILLS, as clarityof communication when dealing with both internalteam members and external contractors or stakeholders,is vital. You also need an INQUISITIVE APPROACHto your marketing tasks, be INNOVATIVE & CREATIVEin coming up with new and fresh marketingstrategies, and also be entirely PASSIONATEin making sure the brand and company you arepromoting, is at the forefront of the industryit’s within, and that it also stays aheadof its competitors. Finally, you have to becompetent in SALES TECHNIQUES and also havea THOROUGH UNDERSTANDING OF YOUR CUSTOMER& CLIENTS as they are the key driver for anyeffective marketing campaign. ” Now, whatI like about that answer is it is UNIQUE. You can’t find it anywhere else. But thisis the most important part… You are givinga set number. You are saying, I believe youneed 7 top qualities. So that shows that youhave already thought about this question,but you already know the kind of qualitiesthat are needed to be competent in your role. And you will notice as we progress throughthis tutorial, I use this technique againat some stage when they say to say to us atthe interview, what are the core componentsof an effective marketing campaign? And youwould say there are 6 components. Then youwould list them! That’s a great way to answerthese kind of interview questions, to gainthe highest scores possible. What’s the nextquestion that we need to cover during yourmarketing manager interview? Here it is. Whatmarketing techniques and strategies wouldyou utilize within our business to make asuccessful? This is a very difficult questionbecause it assesses whether you have lookedinto their company. You’ve carried out a littlebit of research and also assessing what kindof techniques you are competent in. So thisis where I can assist you in my experienceas a marketer. My tip for answering this questionis, there are currently a number of greatmarketing techniques you can use to reachthe right audience, and that’s the importantway to reach the right audience. A lot ofmarketers will just look to do a blanket marketingcampaign without actually thinking, whereare my customers hanging out? A lot of peoplewill just do marketing on Facebook or LinkedIn. comwithout actually carefully considering whetherthey’re consumer or their potential customeris actually on that platform! So within youranswer to this marketing manager interviewquestion, demonstrate your understanding ofhow important it is to target the right peoplebased on the product or service that is beingoffered. Here is my suggested answer to theinterview question: What marketing techniquesand strategies would you utilize within ourbusiness to make us successful? “That’sa great question, and one I feel I can answerbased on my experience to date as a marketingmanager. There are many new, innovative andcreative ways to reach the right audiencefrom a marketing perspective. Having conductedsome research prior to the interview in regardto your customer and client base, I feel agreat place to target your consumers wouldbe via Google Pay-Per-Click adverts, YouTubemonetization adverts and also targeted andspecific social media adverts. I would alsobe curious in regard to your appetite fortesting the use of social media influencersfor pushing the business forward, and thisis something I feel we could potentially capitalizeon. As I stated in a previous answer, whichevermarket strategy we used, I would want to makesure it provided a strong, measurable returnon investment for your business. ” So whatyou’re doing there with that answer, you aregiving a wide range of different innovativeways to market their business. But then importantly,you are saying I would be interested to seewhether you would be comfortable with thisapproach, because influencer marketing isa great thing right now! But more importantly,at the end, you are saying that everythingyou do is focused on return on investment. The next question for your marketing managerinterview is: what are the different elementsof an effective marketing campaign? So again,this is a difficult question because it’sassessing your understanding of marketingand whether you know what makes an effectivecampaign. In my experience, there are 6 coreelements to an effective marketing campaign. By specifying a set number of elements inyour answer, as I mentioned previously, itshows you have experience and you are fullyprepared once you become their marketing manager. Now, just quickly, before I give you the answer,if you want to connect with me on LinkedIn. com,I have put my LinkedIn link within the descriptionbelow the video. If you go there, you’ll seewhere you can connect with me on LinkedIn. com. And it’s always good to connect with like-mindedprofessionals! Anyway, back to the answer. Here we go. “For any marketing campaignto be effective, there are 6 key elements. The first element is the MARKETING OFFER – whatis the product or service we are providingand how will it BENEFIT the consumer? Thesecond element of the campaign is to ESTABLISHTHE GOAL or objective. What do we want toachieve from our campaign? Is it sales, leadsor a desire to build trust through our brand?The third element is to create the relevantLANDING PAGE for the offer – the landingpage must be high quality, search-engine optimized,easy-to-use and very clear in regard to thebenefits the product or service has for theconsumer. The fourth element is to DRIVE TRAFFICto the page by utilizing current marketingmethods that target our audience and customerdemographic. The fifth element is to LOOKAFTER THE LEADS we have generated by way ofan effective FUNNEL that drives sales andthen follows up. Finally, Element 7 is tomake sure we learn from the campaign, analyzeit carefully and fully assess the return onthe investment. ” I’m very sorry that, Ishould say… Finally, element 6. I do apologizefor that. So we’ve got one, two, three, four,five and six elements. Just change that seventhere to six at the end. I apologize. Nextquestion, what’s your biggest weakness? Thisis one of the most challenging interview questionsto answer! And the reason for that is becausethere are so many qualities and strengthsneeded to be an effective marketing manager. We have to be careful. We don’t want to damageour chances of success. So, if you say I don’tlike to assess things, or I’m not really thatanalytical, then you won’t get the job asa marketing manager, because you need thatskill and quality to be effective in the role. If you say you prefer to work on your own,and you’re not very good with people, thenagain, you won’t be getting the job, becauseyou need that skill to be an effective marketingmanager. So let’s answer this carefully andgive a weakness that does no harm. “My biggestweakness is that I don’t like to ask forhelp from others – I can be quite stubbornat times in regard to this, simply becauseI take pride in my work and I prefer to figurethings out for myself. Obviously, if I wereto ask others for help when I need it, I couldprobably get things finished faster! I guessI just like to take pride in my work and Iwant to find things out for myself. However,one of my strengths is that I am willing tolearn and develop, so I am trying hard toask for help whenever I feel I need it. ”That’s a great answer to the question: What’syour biggest weakness? Because it shows thatyou want to get things done. And let’s faceit. Any senior manager does not want to belooking over your shoulder because you’rethe marketing manager. So it’s actually astrength! It’s quite subtly disguised as astrength, saying that your weaknesses is youdon’t like to ask for help. That’s a cleveranswer. Now, I mentioned at the start thatthere’s 3 questions to ask in a marketingmanager interview. I will quickly go throughthese and give you questions to ask, becauseyou should be asking questions at the endof your marketing manager interview! Whichshows that you’re keen, you’re enthusiasticand you want to learn more about their company. And then I will tell you where you can downloada couple of guides that I think are reallyimportant to helping you pass your interview!So please do stick around for those. The firstquestion is, what has frustrated you aboutprevious marketing managers who have workedfor your company? This is clever, becauseit is demonstrating that you are trying tofind out what is important to them as an employer,from a marketing perspective. The second questionis, what are the plans for the company overthe next five to 10 years? That tells me thatyou are looking to stay with me for a longperiod of time. Another great question toask in your interview. And finally, do youhave any new exciting products or servicescoming out this year? Because then you arethinking, well, how can I get involved froma marketing perspective with these new productsor services? And it also gives them somethingelse to talk about in relation to the rolethat you are applying for. Now, just bearwith me for one second. I think this is reallyimportant. I have two guides that I thinkwill help you in regard to your interview. There is a SALES manager guide and there isalso a DIGITAL MARKETING manager guide. Now,if you click the links in the top right handcorner, it will take you through to this website. It’s called PassMyInterview. com. I have 29sales manager interview questions, becauseI think you need to be competent in the useof sales techniques in marketing. So do takea read of the information on that page. Andthen there is also a digital marketing guideas well. These are digital marketing interviewquestions and answers. Again, this is a greatguide because the answers in there talk aboutup-to-date marketing techniques. I talk aboutdigital marketing, I talk about Google analytics. You know, what you would do with regards topay per click campaigns and they are all relevantto marketing. So do click those two linksin the top right hand corner and check outthose guides. I hope you’ve enjoyed that. Please don’t forget to SUBSCRIBE. Thank youvery much. Come and join the community. AsI say, a lot of you are passing your interviewsafter using these training videos. Pleasedo give the video a LIKE. I very much appreciatethe support! Connect with me on LinkedIn. comand if you have any questions, stick themin the comments section below the video. Otherthan that, I wish you all the best to passingyour marketing manager interview and havea brilliant day. Thank you very much!