– So text message marketing. It’s a great way to gain visibilityin front of your loyal followersand customers, but how do you do it?What’s the best way to take advantageof text message marketingto grow your businessand why text message marketing over email?I get that question all the time,and the reason is is becausetext message marketinggets in front of people instantlyand basically everybody sees it. With email there’s a littlebit more of a delay, right,people don’t check theiremail in real time. They check their email here and there. Sometimes it can be aweek later in some casesplus not everybody opens the email. The open rate on email, Imean you’re doing pretty wellif 20% or so of peopleactually even open your email. With text message marketing,97% of people open itwithin 1 to 15 minutes,so it’s essentiallyreal-time visibility in front ofyour loyal followers and customersbut the question is, how doyou take advantage of it?Seven steps on how to do that coming up. Let’s walk through it right now. Hi I’m JB with Marketing 360,and we help small businesses growwith our marketing anddesign, talent and technology,through our number one marketingplatform Marketing 360. We call marketing anddesign MAD and we love MAD,and hopefully these videos will help youfall in love with MAD, too. So make sure to follow us to learntips, tricks and strategies to growyour business and fuel your brand. So step number one, withtext message marketingis to determine what type ofcontent do you want to send. And so this can vary by business,but essentially you want to think of thisas like a VIP format ofcontent that your sending. Very valuable information, not somethingthat you’ll send all the time,but it’s something you wantto get in front of peoplewhen it’s super importantto get in front of people and getthat visibility that you need. The easiest thing to do here,let’s talk about some examples, sofor an ecommerce store agood text message marketingcampaign might be somethinglike an instant coupon,maybe somebody is on your ecommerce store,and they’re on the check-out pageand you have a lot ofabandoned carts and what notand you want to try tokind of reduce that,and so you put a call to action there,”Hey, opt in to our textmessage campaign right nowand get an instant coupon for 20% off. “This helps them move forwardthrough the buying process. It also opts them into your listso that you have them opted-into send information laterand they get that VIP coupon. You could have an example,like a dance studio. A dance studio has classes and schedulingand particularly whenthe weather might be badmaybe they need to cancelclass or move class. This would be information that would besuper important to get infront of people real timeand have that full visibility. Email wouldn’t be aseffective here, right?Text is much more effective if the classwas canceled because of a snowday or something, let’s say. Or anything like that. If you have a business that’s news-relatedor update-related like that,that can be super effective. And even businesses likeroofers, you would thinkroofers, when would they possiblyneed text message marketing, right?You do your roof once every 25 years. Well, there can be great usecases like asking for reviews. Review platforms often block peopleif they’re on the same IP, so youcan’t just give peoplethe same iPad or anything. You really need them todo it on their device,so having them opt-in to leave a reviewthrough their own phone couldbe an effective thing to do. But now think about this,now you have this huge listof people in your SMSmarketing campaign that youbasically never text, right?You never text them. But all the sudden it hails in your area. Now instead of goingdoor-to-door with flyersor sending an email that20% of people might see,you send a text message and all97 plus percent see it real time. You get that roof inspectionjob before the other roofer,right, because you had this opted-in list. And so every type of business has a wayto use text message marketing to eitherbetter inform their audienceor to drive more sales. A restaurant’s another great example. It’s a slow day onTuesday at lunch, right?Instead of just sittingthere with a slow dayand just dealing with it, you can senda text message out to your loyal followersof your restaurant, loyalcustomers of the restaurantthat there’s $10 off an appetizeror $10 off your meal orwhatever it might be. If they come in for lunch today, nowwhat you’re going to see iseverybody in the area that seesthat message is going tocome and eat there, right?They need to eat lunch anyways, right,so why not eat lunch at yourplace that they already likebecause your sending them a deal. This is a huge way to get great business. My sister’s husband ownsa chiropractic officeand they have everybodyopt-in to their SMS campaignso that on their slow daysthey can send out a dealto get people to comein and fill the seats,because there’s nothing worsethan the doctor and the nursesstanding around twiddlingtheir fingers, right?They’re still getting paid. So what you need to do is fill the seatswhen SMS campaign is agreat way to do that. Email wouldn’t be as effectivebecause only 20% of peoplewould see it and oftentimes they wouldn’t see ittill tomorrow and it’s too late, right?SMS is perfect for that. So really think about what type of contentyou can send to your loyalfollowers and customersto drive more sales and to add more valueso that they’re motivated to stayopted-in to your listand you get more sales. So at the end of the month when the clockis running down and you’rebehind on your sales goal?Boom, you can send this textmessage out and reach goal. So that’s step number one. So step number two, once you understandthe type of content that you want to sendit’s time to start building your lists. So to build your listthe first and foremostmost important thing is to get thesecall to actions out in front of people. With text messagemarketing, you can’t justput somebody’s phonenumber into a text messagemarketing software and text them. That’s against the rules. They need to actually opt-in to receivethe information that you want to provide. So what you need to dois you need to thinkabout where are you going to get thiscall to action out in front of people. So here’s some ideas. If you’re a restaurant you’dwant an in-store sign, right?Something in the store, onthe table, that people can seethat’s motivating them to opt-in. It could say something like,“Text whatever your opt-innumber is and key word isto enter in to our listto get a VIP promotions on slow daysor coupons on hot eventsthat we’re doing. “Something like that, something that,based on the contentthat you want to send,you’ll know what thesecall to actions need to be. So now it’s about getting itin front of people, right?So here’s what we recommend,in-store signs, social media posts,social media ads asking people to opt-in. Send email blasts out to your followersasking them to opt-in to your SMS listand what they’re going toreceive when they do that. Train your people to ask for it,whether it’s a front deskperson, somebody in the field,to ask people to opt-in to these listsand what they’re going toreceive for doing that. The thing is, if you reallythought through step oneand there’s tremendous value there,people are going to bemore than interestedto opt-in to your listbecause you’re providing theminformation that they need, right?If I’m at dance school andI want to get alerts whenclass is canceled, I needto opt into the list. Why wouldn’t I do that, right?Why wouldn’t I do that?I would do that and all of thesescenarios everybody else would, too. So the question is, how doyou get in front of people?Because the thing is, if you haveall these beautiful SMS campaigns builtand all these unbelievabledeals but nobody’sin the list it’s completely useless. So you need to get peopleto opt-in to your list. So think about all theways you can do that,call to actions on yourwebsite and everything elseto get in front of the eyeballsof your followers and consumers so thatthey opt-in and start building your lists. Step number three, once you’vethought through step one,the ideas and things that you’re goingto be sending, and step two, whereyou’re going to getthis in front of people,is you need to be ready to go,so you need to set up an SMS account. There’s a lot of textmessage marketing toolsout there today for small businessthat are easy to use, very affordable. Take a look out there, seewhat there is available to you. Marketing 360, we provide that,we have an SMS tool that’s very easyfor small businessesto use, very low cost. And so you need to find that. When you set up your SMS accountit’s going to give you ashort code and a keywordthat you can set up sopeople can text in, like,Marketing to 39970, let’s say, to opt-in. You’re going to have your ownshort code and key word, too. So this is what you’regoing to want to usewithin your marketing material. When you set up your account, make surethat you set it up so that you cansegment your lists and whatnot. Maybe you might want to segment your listsif you’re an ecommerce store bypeople that like men’s products versespeople that like women’sproducts, for example. You can do these types of thingsin the SMS tool when people opt-in. So set that up. And also, power tip here,set up an automated messageso when somebody opts-in they instantlyget a message right awaythat adds some valueso that they don’t opt-inand then it’s just likewait until something comes at some point. Give them something right away,so as soon as they opt-in,even if it’s just to tell themwhat they’re going to receiveand thank them for opting-in,“Oh hey, thanks for opting-in. Whenever the snow comes intotown we’ll make sure to sendyou an alert that class is canceled. “Tell them what they got, right?Or if it’s an ecommercestore and somebody opts-ininstantly say, “Heythank you for opting-in. As appreciation for doing that, here’sa quick 10% off coupon code right now. “Give them that instant gratification foropting-in so they feel good about it. Now they’re locked and loadedand ready to go in the future. So when you set up your accountyou can get all these thingsset up ahead of time sothat you’re ready to go. So make sure you do thatas part of step three. Step four is just somequick tips on how to writethese messages within yourtext message campaign. Some power tips here. Don’t exceed 140characters, make sure thatall your messages are140 characters or less,which isn’t a lot, so use tools likeURL shorteners if you’regoing to link themto a product offer or a landing pageor your social media postor something like that. Use a URL shortener, youcan just google searchURL shortener if youdon’t know what that is,but basically it takes along URL and it makes itsuper small so it doesn’ttake a lot of characters up. And also, just somethings that we’ve noticedthat are very powerful,if you put a YouTube videoin a text message, the phonesare smart enough to knowthat that’s a video, so it actually pullsthe entire video into the text message,so a great piece of content fortext message marketing is actually videos. So if you create shortvideos of information,those sorts of things, peoplewill actually literallysee the entire video in their text messageand be able to click andwatch it right there. That can be super powerful as well. So think about these thingsas you write those messages. Keep them short, keep them sweet,use URL shorteners and use videosand you’ll see some better results. Step number five isto make sure that you’reseeing subscriber growth. So you’ve set up yourcampaigns, you’ve set upyour advertising and put thesecall to actions everywhereto get people to opt-in. You’re going to have towait a little bit hereand see if there’sgrowth that’s occurring. If you’re not seeing growthof your subscription liststhen you’re not going to see the valueof your text message marketing. So that’s step number onein terms of the growth part,is checking and making sure thatyour campaigns are actually working. If not, you might need to changeyour call to action,your in-store displays,your social ads, your email blast content. Tweak it a little bit sothat it’s more compellingso that people are actually opting-inand make sure that your teamis actually doing their jobof asking your customers to opt-in. They can easily forget, sostay on top of them for thatso that you’re seeing that growth,because if you see moregrowth on your SMS listyou’re also going to see more valueout of it and more sales to your business. So you need to start there. Step six is to thinkabout the timing of whenyou send these messages. Timing is really powerfulwith text message marketing. The power of text messagemarketing is it gets in frontof everybody’s eyeballs real time. So you’re going to needto think about this. So if you’re a restaurantand you’re trying to fillyour seats at lunch time,you don’t want to be sendingthe text message toolate or too early, right?Because people will forget. They get a lot of messages,they get interrupted all day. So what you’re going to wantto do is your going to wantto send them this message rightbefore the typical lunch hour rush. So that right in thedecision-making processof literally when they’re thinkingwhere should I go to lunch today?Ding!There’s the message, boom,you just won the business. And you need to think about thisfor all your types of content. So if I’m an ecommerce store,I don’t want to send this duringthe middle of the working day, right?People don’t have time to shop and buy. I’m going to want to send this at nightwhen they’re sitting on their couch,during the commercials,and they get a message,it’s like, “Oh perfect, I’mgoing to buy this right nowbecause I have all the time in the world. “So you’re going to wantto sent these messagesat the right time based on your audience. Think about that before you move forward. Step number seven. Last step and very important step. Only send valuable contentand don’t over do it. Less is more with text message marketing. If you start sending people too many textsthey’re going to have abad taste in their mouthabout your brand andit’s going to hurt you. You’re going to wantto send less messages,less is better thanmore, but very powerfulvaluable information, and only send themwhat you’ve said you’regoing to send them. So if you’re call to action is asking themto opt-in to receive acertain type of informationor certain type of deal, thenjust send them that, right?Don’t overdo it. We’ve all received text messagesthat we shouldn’t have receivedfrom companies we never even opted-in for?This is like you want to go to war, right?This is like the worst thingin the world that can happen to you. Don’t be that company, right?But we also have textmessages that we receivethat we actually lookforward to that it’s like,”Oh perfect, I was hopingI’d get that $10 off couponoff of my appetizer tonight becauseI was wanting to go thereand eat anyways, right?That’s great value, right?Or, “I needed to go to thedentist anyways, I’m glad thattheir seats are empty today so that I cango in and get my teethcleaned for half off,it’s an unbelievable deal, right?And they only text me that oncelike every many months, right?”And so think about this for your brand. What’s the most valuablepiece of VIP content,deals and information that you can sendto your consumers at the right time thatthey’re going to love receiving, right?If you do that, you’regoing to have less opt-outs,which means your lists aregoing to grow, grow, grow. You’re probably goingto get referrals, too. People are going to refer theirfriends to opt-in to your lists. You’re going to see growth there. This is the key to growth withSMS marketing and the key to success. So take those tips back to the fort. So thanks for watching. I hope you enjoyed this videoabout text message marketing. If you have other tipsthat I’ve missed here,please leave them in thecomments for others to see. Like the video, if you liked it, share itwith your friends and follow usfor more content like this down the road. Happy Marketing!