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Text Message Marketing Strategies To Generate More Sales – 7 Tips | Marketing 360®

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– So text message marketing. It’s a great way to gain visibilityin front of your loyal followersand customers, but how do you do it?What’s the best way to take advantageof text message marketing
to grow your businessand why text message marketing over email?I get that question all the time,and the reason is is because
text message marketinggets in front of people instantlyand basically everybody sees it. With email there’s a little
bit more of a delay, right,people don’t check their
email in real time. They check their email here and there. Sometimes it can be a
week later in some casesplus not everybody opens the email. The open rate on email, I
mean you’re doing pretty wellif 20% or so of people
actually even open your email. With text message marketing,
97% of people open itwithin 1 to 15 minutes,
so it’s essentiallyreal-time visibility in front ofyour loyal followers and customersbut the question is, how do
you take advantage of it?Seven steps on how to do that coming up. Let’s walk through it right now. Hi I’m JB with Marketing 360,and we help small businesses growwith our marketing and
design, talent and technology,through our number one marketing
platform Marketing 360. We call marketing and
design MAD and we love MAD,and hopefully these videos will help youfall in love with MAD, too. So make sure to follow us to learntips, tricks and strategies to growyour business and fuel your brand. So step number one, with
text message marketingis to determine what type of
content do you want to send. And so this can vary by business,but essentially you want to think of thisas like a VIP format of
content that your sending. Very valuable information, not somethingthat you’ll send all the time,
but it’s something you wantto get in front of people
when it’s super importantto get in front of people and getthat visibility that you need. The easiest thing to do here,let’s talk about some examples, sofor an ecommerce store a
good text message marketingcampaign might be something
like an instant coupon,maybe somebody is on your ecommerce store,and they’re on the check-out pageand you have a lot of
abandoned carts and what notand you want to try to
kind of reduce that,and so you put a call to action there,”Hey, opt in to our text
message campaign right nowand get an instant coupon for 20% off. “This helps them move forward
through the buying process. It also opts them into your listso that you have them opted-in
to send information laterand they get that VIP coupon. You could have an example,
like a dance studio. A dance studio has classes and schedulingand particularly when
the weather might be badmaybe they need to cancel
class or move class. This would be information that would besuper important to get in
front of people real timeand have that full visibility. Email wouldn’t be as
effective here, right?Text is much more effective if the classwas canceled because of a snow
day or something, let’s say. Or anything like that. If you have a business that’s news-relatedor update-related like that,
that can be super effective. And even businesses like
roofers, you would thinkroofers, when would they possiblyneed text message marketing, right?You do your roof once every 25 years. Well, there can be great use
cases like asking for reviews. Review platforms often block peopleif they’re on the same IP, so youcan’t just give people
the same iPad or anything. You really need them to
do it on their device,so having them opt-in to leave a reviewthrough their own phone could
be an effective thing to do. But now think about this,
now you have this huge listof people in your SMS
marketing campaign that youbasically never text, right?You never text them. But all the sudden it hails in your area. Now instead of going
door-to-door with flyersor sending an email that
20% of people might see,you send a text message and all97 plus percent see it real time. You get that roof inspection
job before the other roofer,right, because you had this opted-in list. And so every type of business has a wayto use text message marketing to eitherbetter inform their audience
or to drive more sales. A restaurant’s another great example. It’s a slow day on
Tuesday at lunch, right?Instead of just sitting
there with a slow dayand just dealing with it, you can senda text message out to your loyal followersof your restaurant, loyal
customers of the restaurantthat there’s $10 off an appetizeror $10 off your meal or
whatever it might be. If they come in for lunch today, nowwhat you’re going to see is
everybody in the area that seesthat message is going to
come and eat there, right?They need to eat lunch anyways, right,so why not eat lunch at your
place that they already likebecause your sending them a deal. This is a huge way to get great business. My sister’s husband owns
a chiropractic officeand they have everybody
opt-in to their SMS campaignso that on their slow days
they can send out a dealto get people to come
in and fill the seats,because there’s nothing worse
than the doctor and the nursesstanding around twiddling
their fingers, right?They’re still getting paid. So what you need to do is fill the seatswhen SMS campaign is a
great way to do that. Email wouldn’t be as effective
because only 20% of peoplewould see it and often
times they wouldn’t see ittill tomorrow and it’s too late, right?SMS is perfect for that. So really think about what type of contentyou can send to your loyal
followers and customersto drive more sales and to add more valueso that they’re motivated to stayopted-in to your list
and you get more sales. So at the end of the month when the clockis running down and you’re
behind on your sales goal?Boom, you can send this text
message out and reach goal. So that’s step number one. So step number two, once you understandthe type of content that you want to sendit’s time to start building your lists. So to build your list
the first and foremostmost important thing is to get thesecall to actions out in front of people. With text message
marketing, you can’t justput somebody’s phone
number into a text messagemarketing software and text them. That’s against the rules. They need to actually opt-in to receivethe information that you want to provide. So what you need to do
is you need to thinkabout where are you going to get thiscall to action out in front of people. So here’s some ideas. If you’re a restaurant you’d
want an in-store sign, right?Something in the store, on
the table, that people can seethat’s motivating them to opt-in. It could say something like,
“Text whatever your opt-innumber is and key word is
to enter in to our listto get a VIP promotions on slow daysor coupons on hot events
that we’re doing. “Something like that, something that,based on the content
that you want to send,you’ll know what these
call to actions need to be. So now it’s about getting it
in front of people, right?So here’s what we recommend,in-store signs, social media posts,social media ads asking people to opt-in. Send email blasts out to your followersasking them to opt-in to your SMS listand what they’re going to
receive when they do that. Train your people to ask for it,whether it’s a front desk
person, somebody in the field,to ask people to opt-in to these listsand what they’re going to
receive for doing that. The thing is, if you really
thought through step oneand there’s tremendous value there,people are going to be
more than interestedto opt-in to your list
because you’re providing theminformation that they need, right?If I’m at dance school and
I want to get alerts whenclass is canceled, I need
to opt into the list. Why wouldn’t I do that, right?Why wouldn’t I do that?I would do that and all of thesescenarios everybody else would, too. So the question is, how do
you get in front of people?Because the thing is, if you haveall these beautiful SMS campaigns builtand all these unbelievable
deals but nobody’sin the list it’s completely useless. So you need to get people
to opt-in to your list. So think about all the
ways you can do that,call to actions on your
website and everything elseto get in front of the eyeballsof your followers and consumers so thatthey opt-in and start building your lists. Step number three, once you’ve
thought through step one,the ideas and things that you’re goingto be sending, and step two, whereyou’re going to get
this in front of people,is you need to be ready to go,so you need to set up an SMS account. There’s a lot of text
message marketing toolsout there today for small businessthat are easy to use, very affordable. Take a look out there, see
what there is available to you. Marketing 360, we provide that,we have an SMS tool that’s very easyfor small businesses
to use, very low cost. And so you need to find that. When you set up your SMS accountit’s going to give you a
short code and a keywordthat you can set up so
people can text in, like,Marketing to 39970, let’s say, to opt-in. You’re going to have your own
short code and key word, too. So this is what you’re
going to want to usewithin your marketing material. When you set up your account, make surethat you set it up so that you cansegment your lists and whatnot. Maybe you might want to segment your listsif you’re an ecommerce store bypeople that like men’s products versespeople that like women’s
products, for example. You can do these types of thingsin the SMS tool when people opt-in. So set that up. And also, power tip here,
set up an automated messageso when somebody opts-in they instantlyget a message right away
that adds some valueso that they don’t opt-in
and then it’s just likewait until something comes at some point. Give them something right away,
so as soon as they opt-in,even if it’s just to tell them
what they’re going to receiveand thank them for opting-in,
“Oh hey, thanks for opting-in. Whenever the snow comes into
town we’ll make sure to sendyou an alert that class is canceled. “Tell them what they got, right?Or if it’s an ecommerce
store and somebody opts-ininstantly say, “Hey
thank you for opting-in. As appreciation for doing that, here’sa quick 10% off coupon code right now. “Give them that instant gratification foropting-in so they feel good about it. Now they’re locked and loaded
and ready to go in the future. So when you set up your account
you can get all these thingsset up ahead of time so
that you’re ready to go. So make sure you do that
as part of step three. Step four is just some
quick tips on how to writethese messages within your
text message campaign. Some power tips here. Don’t exceed 140
characters, make sure thatall your messages are
140 characters or less,which isn’t a lot, so use tools likeURL shorteners if you’re
going to link themto a product offer or a landing pageor your social media post
or something like that. Use a URL shortener, you
can just google searchURL shortener if you
don’t know what that is,but basically it takes a
long URL and it makes itsuper small so it doesn’t
take a lot of characters up. And also, just some
things that we’ve noticedthat are very powerful,
if you put a YouTube videoin a text message, the phones
are smart enough to knowthat that’s a video, so it actually pullsthe entire video into the text message,so a great piece of content fortext message marketing is actually videos. So if you create short
videos of information,those sorts of things, people
will actually literallysee the entire video in their text messageand be able to click and
watch it right there. That can be super powerful as well. So think about these things
as you write those messages. Keep them short, keep them sweet,use URL shorteners and use videosand you’ll see some better results. Step number five isto make sure that you’re
seeing subscriber growth. So you’ve set up your
campaigns, you’ve set upyour advertising and put thesecall to actions everywhere
to get people to opt-in. You’re going to have to
wait a little bit hereand see if there’s
growth that’s occurring. If you’re not seeing growth
of your subscription liststhen you’re not going to see the valueof your text message marketing. So that’s step number one
in terms of the growth part,is checking and making sure thatyour campaigns are actually working. If not, you might need to changeyour call to action,
your in-store displays,your social ads, your email blast content. Tweak it a little bit so
that it’s more compellingso that people are actually opting-inand make sure that your team
is actually doing their jobof asking your customers to opt-in. They can easily forget, so
stay on top of them for thatso that you’re seeing that growth,because if you see more
growth on your SMS listyou’re also going to see more valueout of it and more sales to your business. So you need to start there. Step six is to thinkabout the timing of when
you send these messages. Timing is really powerful
with text message marketing. The power of text message
marketing is it gets in frontof everybody’s eyeballs real time. So you’re going to need
to think about this. So if you’re a restaurant
and you’re trying to fillyour seats at lunch time,
you don’t want to be sendingthe text message too
late or too early, right?Because people will forget. They get a lot of messages,
they get interrupted all day. So what you’re going to want
to do is your going to wantto send them this message rightbefore the typical lunch hour rush. So that right in the
decision-making processof literally when they’re thinkingwhere should I go to lunch today?Ding!There’s the message, boom,
you just won the business. And you need to think about thisfor all your types of content. So if I’m an ecommerce store,I don’t want to send this duringthe middle of the working day, right?People don’t have time to shop and buy. I’m going to want to send this at nightwhen they’re sitting on their couch,during the commercials,
and they get a message,it’s like, “Oh perfect, I’m
going to buy this right nowbecause I have all the time in the world. “So you’re going to want
to sent these messagesat the right time based on your audience. Think about that before you move forward. Step number seven. Last step and very important step. Only send valuable content
and don’t over do it. Less is more with text message marketing. If you start sending people too many textsthey’re going to have a
bad taste in their mouthabout your brand and
it’s going to hurt you. You’re going to want
to send less messages,less is better than
more, but very powerfulvaluable information, and only send themwhat you’ve said you’re
going to send them. So if you’re call to action is asking themto opt-in to receive a
certain type of informationor certain type of deal, then
just send them that, right?Don’t overdo it. We’ve all received text messagesthat we shouldn’t have receivedfrom companies we never even opted-in for?This is like you want to go to war, right?This is like the worst thingin the world that can happen to you. Don’t be that company, right?But we also have text
messages that we receivethat we actually look
forward to that it’s like,”Oh perfect, I was hoping
I’d get that $10 off couponoff of my appetizer tonight becauseI was wanting to go there
and eat anyways, right?That’s great value, right?Or, “I needed to go to the
dentist anyways, I’m glad thattheir seats are empty today so that I cango in and get my teeth
cleaned for half off,it’s an unbelievable deal, right?And they only text me that oncelike every many months, right?”And so think about this for your brand. What’s the most valuable
piece of VIP content,deals and information that you can sendto your consumers at the right time thatthey’re going to love receiving, right?If you do that, you’re
going to have less opt-outs,which means your lists are
going to grow, grow, grow. You’re probably going
to get referrals, too. People are going to refer theirfriends to opt-in to your lists. You’re going to see growth there. This is the key to growth withSMS marketing and the key to success. So take those tips back to the fort. So thanks for watching. I hope you enjoyed this video
about text message marketing. If you have other tips
that I’ve missed here,please leave them in the
comments for others to see. Like the video, if you liked it, share itwith your friends and follow usfor more content like this down the road. Happy Marketing!


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