Today, we are going to talk aboutthe top marketing skills to masterin 2020 and beyond. But before we do, don’t forget tohit the subscribe button and thebell button if you’re coming fromYouTube, subscribe wherever you’recoming from cause you want togrow faster, both personally andprofessionally. All right. You know, people use thephrase data is the new oil. The way I look at it, data is veryimportant and a lot of people don’tknow how to do basicdata analysis, right?So you kind of have tounderstand analytics first. Because you have to understand thestory that the data is telling you,and then you can actuallytake some action on it. So you do have to understand dataanalytics, and if you actually wantto go deeper into the field, youshould understand data science. There is a online education companycalled data camp, and they actuallyteach data science. And then also you can go toCoursera, you can go to edX. You can even go to YouTube if youwant to learn about data science,and I’m sure there’s a tonof free videos out there. I would say around thedata and analytics portion. Avinash Kaushik, he has ablog called kaushik. net. It’s K, a, U S H, I K. dot net. I started learning marketing quitea while ago, and I, he still writeson his blog. He’s got, he’s gota really good blog. I would recommend reading. I need Lytics as well. This woman’s name isAnnie and it’s Lytics. It’s like analytics, so anylinux. com so those are two or threeresources to check out. So that’s the first thing I thinkyou have to understand that thestory that’s being told, right?A lot of companies, especiallyin Silicon Valley right now, theyraised a bunch of money fromventure capitalists, which is noproblem, right?As long as they have, youknow, a solid business model. But the problem is they think alot of companies, when I talked tothem, Oh, we’re just going tofigure out Google ads and Facebookads and we’re goingto scale that way. But everybody knows howto do that now, right?So how do youdifferentiate yourself?They know how to like run the ads,but beyond that, you know there’sthey’re skills thatare lacking, right?So I think, you know, to kind ofmake sure that you’re protected forthe long term, you have tounderstand how to do copywriting. So I recommend reading a bookcalled breakthrough advertising,and another one calledthe boron letters. Breakthrough advertising used tobe like, I think I purchased a bookfor a couple of hundred dollars. You can actually get thereprints now for $125 just Googlebreakthrough advertising book. Right?And I think it shouldbe able to find it. Boron letters youcan find on Amazon. It was written by Gary halpert,which is one of the all timegreatest copywriters. He had a son that he wrote theletter to called bond halpert. And I think bond Halbert actuallyhas a newsletter right now. so those are, you know, there’s,there’s actually another emailthat’s called email player. So check that one out too. When you learn the skill ofcopywriting and you’re learning howto talk to people, you’re learninghow to get people to take anaction, right?you’re not writinglong walls of texts. You’re basically learninghow to copyright for Twitter. You’re learning how to copyrightfor LinkedIn as well, right?Anybody that knows how to writelong form copy those, those arestill, those people are, are veryhard to find nowadays, but if youknow how to write long form copy,you can really write copy and usetypes of words topersuade people, right?And that’s what you’re tryingto do with your marketing. A lot of times are going to beusing words when you’re sendingemails to people, you’re going tobe, you’re going to be writing ads. It could be writing a book. You have to understand, like if youbecome really good at copywriting,I think you’re going to belevels above people, right?Versus the people that you knowjust know how to run a Facebook andGoogle ads. You’ve got to know howto go beyond that, right?I also think it’s very importantfor 2020 for people to understand. That they need to pick one contentchannel that they’re good at andstick with it. So using the copywritingexample, I like writing. If I were to pick writing channels,I would pick maybe a Twitter and Iwould pick LinkedIn organic, right?And I would just write on there andwhatever I write on there, I’m not,well, not all the time, but I tendto see better performance thereover time. Now, I also like doing audio too. I don’t have a problem with doingvideo, but video requires theediting portion. That I don’t know how to do. It requires some design work aswell, which I don’t know how to do. You know?That’s where you need to,you know, get outside help. But you do need to understandthat, content, having one kind offoundational content channel thatyou go after, and then learning howto repurpose that, that’s going tobe very important because the onething that you’re going to havethat’s defensible for the longterm. Is your brand, right?So it doesn’t matter if you’reworking for somebody, and itdoesn’t matter if youhave your own company. You have to understand that yourbrand is going to take you far. Like I’ve seen a lot of peoplewhere they’ve worked for companiesand because they blogged at thesame time and they built some kindof personal brand that they’reable, they were pretty, it waspretty easy for them to find other,other gigs, that were, you know,next level. Right. So I would, I wouldtake that into account. For me. I like writing. I like podcasts too. So those are the channelsI kind of go after, right?So what are you good at?And if you’re good at video,understand that that video can berepurposed into audio files, canbe repurposed into stories, canrepurpose into social media posts,and the list goes on and on and on. If you, you’re going to repurposecontent, you have to learn. Okay. Who’s going to actually do it?Right?Can you delegatethis out to people?Even if you’re working forsomeone, you can delegate. You can find people on Upwork. You can go to these other sourcesand figure out how to delegate thisout to other people, right?But you have to figure out whatthat re purposing framework lookslike. That workflow looks like becausethere are so many sources nowadays,disparate channels out thereand it’s becoming more and morecompetitive. Ads are getting more competitive. SEO is getting more competitive. So how do you stand out?You’ve got to think about how youcan take the Omni channel approach. And if you’re going to do that,if you’re going to take the Omnichannel approach, who is goingto help you do that work?You know, the fifthpiece here is basic SEO. The entrepreneurs that I know thatunderstand SEO, they are their nextlevel versus, you know, some of theother entrepreneurs I don’t like. There’s, the way I look at is the,the ones that understand, businessand SEO and the ones thatunderstand kind of business andacquisitions. Those are the ones that have adifferent, they have a different,they’re wired differently. And those are the ones that Igenerally learned the most from. You know, when you understand SEOand you understand business, youprobably understand allthese other elements, right?Because SEO is likea little puzzle. And then businessis also puzzle too. You’re, you’re, you’re creatingculture, you’re hiring people,you’re firing people. if you don’t know how to maneuverto business for the longterm, samething with like when you’re, whenyou’re doing acquisitions, you’re,you’re doing all this maneuvering. You’re playing all these littlegames, a game within a game, right?You know, when you understand basicSEO, I, you know, you, the, thesky’s the limit, right?Because you understandfoundationally how you can buildwebsites and build traffic quickly,and then how you can collect emailaddresses. I need how you can parlay thatinto retargeting people making lookalike audiences and, you know,having a, having a chat bot on yoursite too. And it just, you know, you haveemail popups to collecting emails. You’re just doing all thesedifferent little things that givesyou leverage for the longterm. So I think having that basicfoundational understanding of SEO. It’s going to take you a long way. When I look at it, single grain,our ad agency, the website, when Ifirst came into it, 4,000 visitsa month, now we’re about 250,000visits a month. And because we were able to buildout leverage we have so many peoplehitting our website, there’speople on our email list. We were able to get a seven figuredeal because we combined a toolwith the traffic thatwe have collected. An email address. Put them into a sales enablementtool, but you can see thefoundational piece wasthe SEO piece, right?So again, this comesback to copywriting. If you know copywriting well, thenyou can parlay that into, you know,you starting out with SEO first. Once you start getting going, youstart getting some revenue going. You hire other people to help you. You understand the framework thatyou want and you build and youbuild on your build. And before you know it, because youstarted with SEO, now you have alegit legitimate business. And your business isgetting bigger, bitter now. Now you can play the game ofacquisitions down the road. Right?So that’s how I see it. These are the five top skills, Ithink, to master when it comes tomarketing. A lot of these arefoundational, right?I think if you understand thefoundational pieces and you want togo deeper. You should have noproblem doing so. Let me know what you think Imissed in the comments below. What you think are the top skillsto master in 2020 and also whateverplatform you’re coming from. Don’t forget to rate,review and subscribe. It helps us grow faster and don’tforget to check on the next videoover there. If you’re coming from YouTubeand we will see you tomorrow.