– Today, I’m gonna show you exactly howto use content marketingto get more traffic,more social shares, more backlinks. And most important of all, more customers. In fact, these are the same strategiesand techniques that I usedto get two million peopleto visit my site last year. So if you wanna get better resultsfrom your content, you’lllove this step by step guide,let’s dive right in. When I launched my firstblog way back in 2009,I read the same advice again and again. You know the stuff I’m talking about. Publish short 500-word blog posts. Make sure to keep your blogupdated with fresh contentand you need to publish a newpost at least once a week. That stuff might’ve worked back in 2018,but it doesn’t work today. In fact, I grew my blog into oneof the most popularmarketing blogs on the planetby doing the exact oppositeof what these so-called experts recommend. Instead of short blog posts,I only publish long-form,comprehensive guides. Instead of keeping my siteupdated with fresh content,I only publish a new postevery four to six weeks. And instead of publishingsomething because it’s Tuesday,I only release content ifit’s world class stuff. With that, let’s getinto the specific stepsstarting with step numberone, find a proven topic. Your first step is to find a topic,but not just any topic, a topicwith a proven track record. Here’s exactly how to do it. First check out contentfrom one of your competitorsthat’s done really well. In other words, go to a competing blogand keep an eye out forposts that have lotsof social shares, comments or both. For example, I’m in the SEO niche and oneof my main competitors is Moz. com. And a while back, I was looking throughsome of their latest content and I noticedthat blog posts about siteaudits tended to do really well. So, I created a post calledthe ultimate SEO site audit. And because this post wasbased on a proven topic,it quickly racked up socialshares and backlinks. Plus, my new post ranks on the first pagefrom my target keyword. Next, look at podcasts in your industry. This is just like theapproach we just talked about,but instead of looking atyour competitor’s blogs,you look at other podcasts. So, if one of yourcompetitors has a podcastand let’s face it, who doesn’t these days,check out their episode list on iTunes. This can reveal some amazing topicsthat you’d be hard-pressedto find any other way. Finally, get topic ideasfrom online communities. For example, let’s saythat you run a blog aboutthe paleo diet. Well, when I look atpaleo threads on Reddit,I notice lots of questionsfocused on dessert,which shows me thatthere’s a lot of demandfor dessert-relatedcontent in the paleo space. You can use this exact process on Quoraor on forums where yourtarget audience hangs out. And if you wanna scale this technique,I recommend trying out atool called AnswerThePublic. It’s a free tool thathands you popular questionsthat people have around your topicwhich leads us to our secondstep, find a keyword for SEO. So, you found a topicthat your target customeris interested in and now it’s time to findthe exact keyword that they useto search in Google, here’s how. First, use YouTube and Google Suggest. This is an old schoolkeyword research strategythat I still use all the time. To use it, start to type inone of the topics you foundin step number one andthen write down keywordsthat Google suggests. And you can repeat the sameprocess in YouTube, Bing,Amazon and more. Next, use searches related toto find long-tail keywords. Do you ever notice that thereis this searches related to areaat the bottom of Google Search results?Well, I didn’t either until recently. And I quickly realizedthat it’s a gold mineof keyword ideas. For example, if yousearch for a paleo dietand scroll to the bottom of the results,you get a list of these awesome keywords. The best part, these keywords aren’tfrom some third party tool,they come straight from Google. Moving right along to step number three,choose a content format. Personally, when I hear the word content,I automatically think blog post. But blog posts are just one of many typesof content formats that are out there. Besides blog posts,there are YouTube videos,native videos, lead magnets,eBooks, infographics,podcasts, quizzes and more. Of all those is there oneformat that works best?Not really, the key hereis to choose a formatthat works best for you. Are you an awesome writer?Focus on blog posts. Do you love getting infront of the camera?Then make a video. Or maybe you’re an amazing designer,in that case, you wanna createa piece of visual content. In fact, you don’t evenneed to stick to one format. You could take the same topic and coverit using several different formats. For example, a few years ago,I published this link building guideand that post did really well,so I decided to make a YouTube videoon that same exact topicand that video bringsin 8,000 views every month. The big takeaway, there’sno perfect content formatfor any topic. So, choose a conceptformat that you can crushand move on to step number fourwhich is publish anamazing piece of content. Let’s face it, it’s harder than everto get your content to stand out. In fact, according to WordPress,there are 2. 5 million blogposts published every single dayand they also reportthat page views are downfor the first time in 12years, that’s the bad news. The good news is is thatit’s still totally possibleto create awesome content that stands out. But for your content to stand out amongthe millions of blog poststhat come out every day,it needs to be amazing. Here’s how to do it. First, publish insanelyactionable content. It doesn’t matter if yoursite is about cars or cats,people want content thatthey can use right away. For example, when I was doingresearch for this video,I watched a bunch of othervideos about content marketingand they were mostly fullof fluff and filler advice. For example, they tellyou to create a processfor creating content,but they never showed howto create that process. That’s why I worked reallyhard to make every techniquein this video super actionable. Next, use lots ofexamples in your content. When it comes to content,there’s one I found to be true,people love examples. In fact, research showsthat examples make learningsignificantly easierwhich is why include lotsof examples in every post. Now, do examples takea little bit more workthan just saying do this?Yep, is it worth it?Absolutely, finally, I recommend focusingon your content UX. When most people thinkabout user experience,they think about things like software,but as it turns out, contenthas a user experience too. For example, look at this post,the text is all squished togetherwhich makes it really hard to read. That’s bad content UX. On the other hand, look at this blog post,it has big font and lots of white spacewhich makes the posteasy to read and skin,that’s good content UX. To be clear, content UXisn’t just for blog content,if you have a podcast, content UXis the quality of your audio. And if you’re making a video, content UXis that video’s production value. In other words, when youmake it easy for peopleto consume your content,it has a much better chanceof driving targetedtraffic to your website. And now it’s time for step number five,optimize your content for SEO. There are literally dozens of waysto optimize your content for SEO,but in my experience,these three strategiesare working best right now. First, optimize your titletag for click-through rate. As you may have heard,Google uses your site’s click-through rateas a ranking signal. In other words, the morepeople click on your sitein the search results, thebetter it’ll generally rank. That’s why you wanna makeyour title tag super enticingto click on. For example, my original titlefor this post didn’t haveany brackets or parenthesis,but I realized that I can makethis title even more compellingby adding step by stepcase study in parenthesis,so that’s what I did. Next, use your keyboard afew times in your content,especially in the first 150 words. For example, you can seethat I use target keyword,SEO audit, a handful of times in postsincluding the first 150 words. I’m not keyword stuffing,instead I’m just includingmy target keywordwhere it makes sense. That way, Google can seethat my page is about howto do an SEO audit. Finally, link out to other websites. This industry found a clear correlationbetween external linksand Google rankings. So, whenever it makessense, link out to resourcesthat’ll help your readers learn more aboutthe topics that you cover in your article. For example, in this post,I link out to a handful of authority sitesin case someone wants todig deeper into that topic. Which leads us to a key step thata lot of people skip over,step number six, content promotion. There’s no other way for me to say this,if you’re serious about content marketing,you need to learn about content promotion. And when I say promote your content,I don’t mean share yourcontent on social media siteslike Facebook or Twitter,even though that can help,I’m talking about strategicallypromoting your contentso it gets lots ofshares, links and traffic. The question is, how do you do it?Here are three strategiesthat are working great for me right now. First up, we have content roundups. Roundups are blog poststhat curate the best contentfrom that week. And if you can get yourlink in front someonethat runs a roundup,you have a good chanceof getting a link. The best part, there are roundupsin pretty much every niche under the sun. For example, here’s aroundup in the wine niche. And because your contentactually makes their roundup better,you don’t need to beg for a link. Our next promotional strategyis to promote your contentin your email newsletter. When it comes to contentpromotion, I’ve tried it all. And in my experience, nothing beats email. For example, I published this poston my blog late lastyear and to promote it,I sent out an email tomy email subscribers. I also shared it on Twitter. My tweet got 1,710 clicks andmy newsletter 14,113 clicks. So, yeah, if you wannaget lots of eyeballson every piece ofcontent that you publish,you definitely wanna letyour email subscribersknow you just published something. Last up, we have boosted Facebook posts. Over the last few months, I’vespent thousands of dollarson Facebook ads and thenumber one lesson I learnedfrom that experience is this,retargeting is legit. For example, I recentlyboosted this Facebook postand because I usedretargeting to reach peoplethat already visited my website,I only paid 67 cents per clickwhich in my niche, digital marketingis three to five times lessthan you’d normally pay, nice. And now it’s time forour second to last step,step number seven, track your performance. So, you just published anamazing piece of content,it’s based on a proventopic, has great content UX,and you promoted it using the strategiesthat I just shared with you,the question is, how do you knowif all that stuff actually worked?Here are two metrics thatI recommend focusing on. The first thing I recommendlooking at is traffic. At the end of the day, the whole pointof this content marketingthing is to get more traffic. So, if your content isn’tbringing in more traffic,it’s probably time to switch things up. That said, content marketingand SEO can take time tokick in, sometimes months. For example, look at the traffic numbersfrom the early days at Backlinko. As you can see, it tookabout six months for thingsto really take off. And if I gave up early onbecause content wasn’t working,I wouldn’t have seenthis huge traffic spikethat got me going. Next up we have conversions. ROI, business goals, KPIs,whatever you wanna call it. Basically, with this metric,you’re answering the questionis content actuallyhelping us sell more stuff?As you may already know,you can measure conversionsin Google Analytics and ifyou see conversions moving upalong with traffic, that’s a signthat your content marketingis really working. That said, sometimes it’s hardto measure those indirect salesthat come from content marketing. For example, the numberof conversions that I getthat come directly fromYouTube are really lowand if I only looked at Google Analytics,I’d probably say you know what?YouTube is a waste of time. But when I dug a littlebit deeper, I discoveredthat my YouTube channel is huge sourceof subscribers and sales. In fact, lots of new customersspecifically site my YouTube channelas a main reason thatthey decide to enrollin one of my courses which tells methat my YouTube videos are paying off. Which leads us to oureighth and final step,scale your content marketing. So at this stage, yourcontent marketing is working. You’re getting moretraffic, leads and salesthan ever before which is great,but at this point, you’reprobably wondering,how do I scale this stuff?Before I answer that question,a quick word of warning. I don’t recommend scaling by pumping outa bunch of blog posts,that’s what most people doat this stage and it hurts them. Instead of continuallyputting out awesome stuff,they start to focus on quantityand because their contentisn’t as good as it used tobe, people stop reading it. I’m sure you can thinkof a blog that you usedto follow that fell into this trap. So, yeah, you definitely wanna scale,but you don’t want your qualityto suffer because of it. For example, I’ve onlypublished 63 total postson the Backlinko blogand those 63 posts bringin 392,441 visits every month. My secret, I focus on scalingquality, not quantity. I’ll explain, a few years ago,I published this Googleranking factor study. This post was totally different thanthe type of stuff I was putting out. Not only that, unlike a list postor a case study, I couldn’t do it myself,I had to assemble a team. In the end, that study did really well. It generated a huge traffic spikein its first week plus thatsingle post has been linked tofrom over 2,000 different domains. There you have it, myeight-step content strategy. If you liked this video, make sureto subscribe to myYouTube channel right now. Just click on the Subscribebutton below this video. And if you want exclusive SEO techniquesthat I only share with subscribers,head over to banklinko. comand hop on the newsletter, it’s free. Now I wanna hear from you. Which strategy from today’svideo are you gonna try first?Are you gonna try to increaseyour click-through rateor start scaling quality?Let me know by leaving acomment below right now. Is it okay?Okay. An, an industry, this industry. Can you hear that?And, you sure, yeah. First, for, just in case, now, do.